Insights & Publications



What might happen in China in 2016?

January 2016—Millions of people being relocated from cities, fewer jobs, greater centralization, and more movie blockbusters are just some of the author’s predictions for the year.more

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Editor's choice

article | McKinsey Quarterly

Behind China’s runaway online-to-offline commerce

December 2015—A flood of liquidity has produced huge subsidies and deep discounts in an app-driven marketplace.more

article | McKinsey Quarterly

Can brands control their online destiny in China?

December 2015—On the country’s major e-commerce platforms, consumer brands gain new revenue streams but struggle for prominence. New opportunities could raise their profile.more


A new world under construction: China and semiconductors

November 2015—The ongoing transformation of the Chinese semiconductor sector requires all parties to raise their game.more

article | McKinsey Quarterly

Five myths about the Chinese economy

November 2015—Predictions of deepening economic woes are plentiful. Here are five arguments against the pessimism.more

article | McKinsey Quarterly

Online car sales in China may be closer than they appear

October 2015—Can automobiles become the next big category for Chinese e-commerce?more

report | McKinsey Global Institute

Gauging the strength of Chinese innovation

October 2015—China does well in customer- and manufacturing-oriented innovation, though not in the more advanced varieties. But the country will need them to sustain growth. more

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article | McKinsey Quarterly

The eight essentials of innovation

April 2015—Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.more

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Five keys to connecting with China’s wired consumers

August 2015—China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.more


Amazon China’s president on ‘transformative’ technologies

August 2015—Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.more

book excerpt

Why China’s consumers will continue to surprise the world

May 2015—Fears about China’s slowing economy are overblown, authors Jeffrey Towson and Jonathan Woetzel argue in this adapted excerpt from the follow-up to their The One Hour China Book.more

book excerpt | McKinsey Global Institute

The four global forces breaking all the trends

April 2015—The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.more

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interview | McKinsey Global Institute

How Asia can boost productivity and economic growth

March 2015—Growth in China and other parts of Asia will depend on skills training, more process mechanization, and better resource use, says McKinsey director Jonathan Woetzel.more

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About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice.