Start a new application to McKinsey, retrieve your draft application(s) or access or update your online account.
To ensure the security of your profile information, please re-enter your password.
Don’t have an account? Register here.
Register to get full access to our articles and reports, including those by
McKinsey Quarterly and the McKinsey Global Institute, and to subscribe to
our newsletters and e-mail alerts.
Gain full access to articles and reports, including those by McKinsey Quarterly
and the McKinsey Global Institute, and subscribe to our newsletters and e-mail alerts.
Sorry, something went wrong and we cannot reset your password right now. Please
try again later.
Please enter the e-mail address you use to sign into your account.
If your e-mail address is associated with an account in our system, we have sent you instructions on how to reset your password.
July 2013—McKinsey’s Gordon Orr has been publishing predictions about China for nearly five years. Join him for a review of the good guesses, major misses, and lessons he’s learned from both.more
June 2013—McKinsey partner Yougang Chen explains how rising middle-class wealth and a new generation of sophisticated young consumers are changing the rules for China’s consumer market and the companies that serve it.more
June 2013—A huge wave of increasingly affluent consumers will constitute China’s urban majority by 2020. To serve them, multinationals must adapt—or be left behind.more
June 2013—McKinsey’s Jonathan Woetzel explores China’s huge infrastructure program and the country’s plans to build sustainable urban clusters for hundreds of millions of its people.more
June 2013—Companies that continue to base their manufacturing strategies solely on China’s rock-bottom wages and stratospheric domestic growth rates are in for a rude awakening. New challenges will require new competitive priorities.more
July 2013—Widespread delisting of Chinese companies has investors rethinking due diligence and looking harder for subtle clues that something is amiss.more
July 2013—In an interview with McKinsey’s Dominic Barton, the dean of Tsinghua University’s School of Economics and Management reflects on the characteristics of successful Chinese leaders and the skills they’ll need to thrive in the future.more
March 2013—The rapid path from retailing to e-tailing is encouraging consumption and reshaping the industry. more
May 2012—The country has by far the world’s most active social-media users, a new study finds.more
November 2012—As China’s strong financial-services market matures, the companies in it must develop new business and operating models to compete for a more diverse and demanding customer base.more
November 2012—Multinationals are flocking to take advantage of the opportunities, but long-term success is by no means assured.more
September 2010—China’s growth depends less on exports than conventional wisdom suggests.more
June 2012—Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.