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June 2015—If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025.more
July 2015—New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.more
June 2015—Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.more
June 2015—When it comes to transitioning to digital, what differentiates success from struggle? In this interview, the leader of McKinsey’s Digital Quotient initiative provides some answers.more
April 2015—Proponents of data-enabled education can learn from other industries that have faced concerns about the risks of using personal information.more
April 2015—Today’s technology enables integrated operations that can change the globalization penalty into a premium.more
March 2015—Techniques used to mine consumer and industry data may also let HR tackle employee retention and dissatisfaction.more
March 2015—Challenges remain for “Industry 4.0,” but the buzz is growing.more
March 2015—Digitization is giving rise to a new form, with a scale and complexity that challenge managerial conventions.more
February 2015—New data and better coordination can create value in the sales channel.more
February 2015—A chemical maker uses advanced analytical techniques to identify—and seize—opportunities across its value chain. Better collaboration is a side benefit.more
February 2015—B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.more
February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more
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