Insights & Publications

Big Data & Advanced Analytics

Getting big impact from big data
article | McKinsey Quarterly

Getting big impact from big data

January 2015—New technology tools are making adoption by the front line much easier, and that’s accelerating the organizational adaptation needed to produce results.more

Editor's choice

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How to get the most from big data

December 2014—Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.more

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Want big data sales programs to work? Get emotional

September 2014—Most companies are inundated with data, know how they would like to use it, yet can’t get it to work. It’s time to step away from the dashboard and get personal.more

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Unleashing the value of advanced analytics in insurance

August 2014—Advanced analytics can transform how insurers do business, but realizing its potential requires complex, large-scale organizational changes.more

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How big data can improve manufacturing

July 2014—Manufacturers taking advantage of advanced analytics can reduce process flaws, saving time and money.more

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Using marketing analytics to drive superior growth

June 2014—Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.more

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Using big data to make better pricing decisions

June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more

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How CIOs can lead their company’s information business

May 2014—In data-driven companies, CIOs—and new chief data officers—should think big and help accelerate bold changes throughout the enterprise.more

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article | McKinsey Quarterly

Views from the front lines of the data-analytics revolution

March 2014—At a unique gathering of data-analytics leaders, new solutions began emerging to vexing privacy, talent, organizational, and frontline-adoption challenges.more

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article | McKinsey Quarterly

The benefits—and limits—of decision models

February 2014—Big data and models help overcome biases that cloud judgment, but many executive decisions also require bold action inspired by self-confidence. Here’s how to take charge in a clear-headed way.more

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