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February 2015—New data and better coordination can create value in the sales channel.more
February 2015—A chemical maker uses advanced analytical techniques to identify—and seize—opportunities across its value chain. Better collaboration is a side benefit.more
February 2015—B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.more
February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more
January 2015—New technology tools are making adoption by the front line much easier, and that’s accelerating the organizational adaptation needed to produce results.more
December 2014—Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.more
September 2014—Most companies are inundated with data, know how they would like to use it, yet can’t get it to work. It’s time to step away from the dashboard and get personal.more
August 2014—Advanced analytics can transform how insurers do business, but realizing its potential requires complex, large-scale organizational changes.more
July 2014—Manufacturers taking advantage of advanced analytics can reduce process flaws, saving time and money.more
June 2014—Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.more
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