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Big Data & Advanced Analytics

Big data
article | McKinsey Quarterly

Big data: What’s your plan?

March 2013—Many companies don’t have one. Here’s how to get started.more

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Applying advanced analytics in consumer companies

May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more

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The big-data revolution in US health care: Accelerating value and innovation

April 2013—Big data could transform the health-care sector, but the industry must undergo fundamental changes before stakeholders can capture its full value.more

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How big data can revolutionize pharmaceutical R&D

April 2013—Pharmaceutical R&D suffers from declining success rates and a stagnant pipeline. Big data and the analytics that go with it could be a key element of the cure.more

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The next frontier for innovation
report | McKinsey Global Institute

Big data: The next frontier for innovation, competition, and productivity

May 2011—Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus—as long as the right policies and enablers are in place.more

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article | McKinsey Quarterly

Are you ready for the era of ‘big data’?

October 2011—Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know.more

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article | McKinsey Quarterly

Seizing the potential of ‘big data’

October 2011—Companies are learning to use large-scale data gathering and analytics to shape strategy. Their experiences highlight the principles—and potential—of big data.more

Competing through data Three experts offer their game plans
article | McKinsey Quarterly

Competing through data: Three experts offer their game plans

October 2011—MIT professor Erik Brynjolfsson, Cloudera cofounder Jeff Hammerbacher, and Butler University men’s basketball coach Brad Stevens reflect on the power of data.more

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article | McKinsey Quarterly

Clouds, big data, and smart assets: Ten tech-enabled business trends to watch

August 2010—Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about how to prepare their organizations for the challenging new environment.more

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Business Technology Practice, High Tech Practice, Marketing & Sales Practice, McKinsey Global Institute.