Insights & Publications

Big Data & Advanced Analytics

Power to the new people analytics
article | McKinsey Quarterly

Power to the new people analytics

March 2015—Techniques used to mine consumer and industry data may also let HR tackle employee retention and dissatisfaction.more

Editor's choice

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article | McKinsey Quarterly

Digitizing the value chain

March 2015—Challenges remain for “Industry 4.0,” but the buzz is growing.more

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article | McKinsey Quarterly

Competition at the digital edge: ‘Hyperscale’ businesses

March 2015—Digitization is giving rise to a new form, with a scale and complexity that challenge managerial conventions.more

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article | McKinsey Quarterly

A virtuous cycle for top-line growth

February 2015—New data and better coordination can create value in the sales channel.more

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article | McKinsey Quarterly

Taming manufacturing complexity with advanced analytics

February 2015—A chemical maker uses advanced analytical techniques to identify—and seize—opportunities across its value chain. Better collaboration is a side benefit.more

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article | McKinsey Quarterly

Do you really understand how your business customers buy?

February 2015—B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.more

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interview | McKinsey Quarterly

How Google breaks through

February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more

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article | McKinsey Quarterly

Getting big impact from big data

January 2015—New technology tools are making adoption by the front line much easier, and that’s accelerating the organizational adaptation needed to produce results.more

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article

How to get the most from big data

December 2014—Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.more

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article

Want big data sales programs to work? Get emotional

September 2014—Most companies are inundated with data, know how they would like to use it, yet can’t get it to work. It’s time to step away from the dashboard and get personal.more

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article

Unleashing the value of advanced analytics in insurance

August 2014—Advanced analytics can transform how insurers do business, but realizing its potential requires complex, large-scale organizational changes.more

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