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China’s rising consumer class



In this video, “China’s next chapter: The rise of the Generation-2 consumer,” McKinsey partner Yougang Chen explains how rising middle-class wealth and a new generation of sophisticated young consumers are changing the rules for China’s consumer market and the companies that serve it.

Featured insights

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article | McKinsey Quarterly

Mapping China’s middle class

June 2013—Generational change and the rising prosperity of inland cities will power consumption for years to come.more

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article | McKinsey Quarterly

Winning the battle for China’s new middle class

June 2013—A huge wave of increasingly affluent consumers will constitute China’s urban majority by 2020. To serve them, multinationals must adapt—or be left behind.more

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interview

China’s next chapter: The e-tailing opportunity

June 2013—McKinsey’s Yougang Chen and Gordon Orr deconstruct the phenomenal rise of China’s e-tailing and its impact on companies and the country’s global competitiveness.more

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article | McKinsey Quarterly

Taking the pulse of China’s ad spending

June 2013—A big shift in Chinese advertising spending is under way.more

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article | McKinsey Quarterly

The ‘social’ side of Chinese health care

June 2013—Most Chinese physicians participate actively in social media, and many hospitals have picked up on the trend—but drug manufacturers are just beginning to do so.more

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article | McKinsey Quarterly

Getting to know China’s premium-car market

June 2013—Consumers in the fastest-growing market for luxury autos are seeking more than status.more