Insights & Publications

Americas

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Is sports sponsorship worth it?

June 2014—How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.more

Editor's choice

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Fiscal shock, combat awe

June 2014—The United States has traditionally cut defense costs in the wrong ways. In this edited extract from a new Aspen Strategy Group book, McKinsey’s John Dowdy and Diana Farrell explain how the country can preserve its fighting power in the age of austerity.more

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report | McKinsey Global Institute

Brazil’s path to inclusive growth

To raise incomes and living standards, Brazil must build new connections with the rest of the global economy.more

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Medellín’s metamorphosis: An interview with Mayor Aníbal Gavíria

May 2014—The city of Medellín, once the crime-ridden center of Colombia’s drug trade, is undergoing an urban renewal. Medellín’s mayor explains the city’s journey and the lessons it holds.more

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report | McKinsey Global Institute

A tale of two Mexicos: Growth and prosperity in a two-speed economy

March 2014—The country has a two-speed economy: fast growing for large, modern companies, sluggish for small ones. Without serious productivity gains, economic growth and living standards will continue to lag.

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Life journey: Winning in the life-insurance market

March 2014—The US life-insurance industry, in aggregate, has lost ground for 25 years. Yet a market worth tens of billions of dollars awaits companies able to seize the opportunity.more

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Giving US energy efficiency a jolt

December 2013—Changing consumer behavior isn’t easy. Adopting tactics employed by other consumer-facing industries may help utilities convince residential customers to save more energy.more

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interview

Leading in the 21st century: An interview with HCA CEO Richard Bracken

November 2013—The chairman and chief executive officer of one of the world’s largest operators of health-care facilities discusses leadership in a time of significant industry change.more

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report | McKinsey Global Institute

QE and ultra-low interest rates: Distributional effects and risks

November 2013—Ultra-low interest rates, in part as a result of central-bank policies since 2007, have had a very different distributional impact on governments, corporations, financial institutions, and households.more

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, McKinsey Global Institute.