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Americas

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America the frugal: US Consumer Sentiment Survey

December 2014—The slow start to the US holiday shopping season is no anomaly. Our latest Consumer Economic Sentiment survey finds that some six years after the Great Recession, Americans remain reluctant spenders.more

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How US state governments can improve customer service

December 2014—A McKinsey Center for Government survey finds that Americans are often dissatisfied with state services—and identifies significant opportunities for improvement.more

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The future of US retail-banking distribution

August 2014—The more that customers use digital-banking channels, the more they actually use branches and call centers. This shifting behavior presents a threat—and a rare opportunity.more

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Is sports sponsorship worth it?

June 2014—How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.more

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Fiscal shock, combat awe

June 2014—The United States has traditionally cut defense costs in the wrong ways. In this edited extract from a new Aspen Strategy Group book, McKinsey’s John Dowdy and Diana Farrell explain how the country can preserve its fighting power in the age of austerity.more

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report | McKinsey Global Institute

Brazil’s path to inclusive growth

To raise incomes and living standards, Brazil must build new connections with the rest of the global economy.more

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Medellín’s metamorphosis: An interview with Mayor Aníbal Gavíria

May 2014—The city of Medellín, once the crime-ridden center of Colombia’s drug trade, is undergoing an urban renewal. Medellín’s mayor explains the city’s journey and the lessons it holds.more

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report | McKinsey Global Institute

A tale of two Mexicos: Growth and prosperity in a two-speed economy

March 2014—The country has a two-speed economy: fast growing for large, modern companies, sluggish for small ones. Without serious productivity gains, economic growth and living standards will continue to lag.

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Life journey: Winning in the life-insurance market

March 2014—The US life-insurance industry, in aggregate, has lost ground for 25 years. Yet a market worth tens of billions of dollars awaits companies able to seize the opportunity.more

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, McKinsey Global Institute.