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report | McKinsey Global Institute

Digital America: A tale of the haves and have-mores

December 2015—While the most advanced sectors, companies, and individuals push the boundaries of technology use, the US economy as a whole is realizing only 18 percent of its digital potential.more

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Editor's choice

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book excerpt | McKinsey Global Institute

The four global forces breaking all the trends

April 2015—The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.more

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Maintaining momentum in Brazil’s pharmaceutical market

April 2015—Despite macroeconomic deceleration, we expect Brazil's pharma market to grow 7–10 percent per year until 2020. Double-digit growth is possible, but will require a granular approach.more

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America the frugal: US Consumer Sentiment Survey

December 2014—The slow start to the US holiday shopping season is no anomaly. Our latest Consumer Economic Sentiment survey finds that some six years after the Great Recession, Americans remain reluctant spenders.more

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interview

Leading a Latin American shale revolution

December 2014—Brought in from Schlumberger to revive Argentina’s state-owned energy giant YPF, CEO Miguel Galuccio is now shooting for a bigger prize: to eventually make his country energy independent.more

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How US state governments can improve customer service

December 2014—A McKinsey Center for Government survey finds that Americans are often dissatisfied with state services—and identifies significant opportunities for improvement.more

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The future of US retail-banking distribution

August 2014—The more that customers use digital-banking channels, the more they actually use branches and call centers. This shifting behavior presents a threat—and a rare opportunity.more

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Is sports sponsorship worth it?

June 2014—How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.more

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Fiscal shock, combat awe

June 2014—The United States has traditionally cut defense costs in the wrong ways. In this edited extract from a new Aspen Strategy Group book, McKinsey’s John Dowdy and Diana Farrell explain how the country can preserve its fighting power in the age of austerity.more

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report | McKinsey Global Institute

Brazil’s path to inclusive growth

To raise incomes and living standards, Brazil must build new connections with the rest of the global economy.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, McKinsey Global Institute.