To help interpret the global media landscape, this report draws from a proprietary database of historical and forecast data on consumer media and ad spend.
In today’s rapidly changing media landscape, a comprehensive view of the industry—of current trends across sectors and geographies around the world—has become essential. Even as broadband and the Internet become ubiquitous, and the shift from traditional to digital media gains a foothold in even the least developed regions, new technologies, business models, and social media developments are introducing further shifts in both mature and developing markets.
Our second annual Global Media Report offers both high level data and a granular look at the media industry around the world—across 45 countries and 12 major media categories. The report covers data spanning 10 years: historical consumer media and ad spend data from 2008 through 2013, with forecasts from 2014 through 2018. It includes an analysis of the underlying trends as well as economic, demographic, behavioral, and technological factors driving the forecasts.
McKinsey’s Global Media & Entertainment Practice helps leading media companies address the industry’s challenges—including approaches for achieving sustainable growth, creating value from digital opportunities, enhancing consumer spend and advertising revenues, and transforming media processes. Global Media Report 2014 is just one of the tools we have developed to help our clients better navigate the media landscape.
Download the report (PDF-2MB)