Our Insights

Article - McKinsey Quarterly

Digital music’s Asian beat

– The heady growth of new music-streaming services in the region may contain lessons for other industries.
Interview - McKinsey Quarterly

Staying one step ahead at Pixar: An interview with Ed Catmull

– The cofounder of the company that created the world’s first computer-animated feature film lays out a management philosophy... for keeping Pixar innovative.
Article

The state of global media spending

– Overall expenditures rose marginally year on year in 2014, but slower growth is coming.
Article

Online classified ads: Digital, dynamic, and still evolving

– The marketplace for online classified ads is rapidly gaining ground. In some markets, players and platform models have emerged... as dominant, but market-shaping opportunities exist for players across the board.
Article

For daily fantasy-sports operators, the curse of too much skill

– Fantasy-sports leagues are red hot. But ensuring recreational players stay involved presents a fundamental operating challenge.

Featured collection

Collection

Raise your Digital Quotient®

This series explores how companies can create the strategies, culture, organization, and capabilities that put digital at the core of the enterprise.

More from this practice

Telecom, Media & High Tech Extranet

Telecom, Media & High Tech Extranet

The Telecommunications, Media and High Tech (TMT) practices now have a new Extranet with insights into the industry, including... an extensive article database and a members list to help you get in touch with industry experts. Free access is granted to all business leaders in the TMT industries.

McKinsey on Marketing & Sales

Latest published insights on driving above-market growth

Want to learn more about how we help clients in Media & Entertainment?

More Insights

Report

Global Media Report 2015

– The world of media is changing at a rapid pace. Our third annual Global Media Report offers high-level and granular insight into... the media industry around the world, providing historical data from 2009 through 2014 and forecasts from 2015 through 2019.
Article

Nine questions to help you get your digital transformation right

– Becoming a digital organization requires fundamentally changing how you do business. Answering these nine questions can help break... through the inevitable barriers.
Article - McKinsey Quarterly

How should you tap into Silicon Valley?

– Not by sticking a toe in the water. Get your management team aligned and then commit.
Article - McKinsey Quarterly

An executive’s guide to the Internet of Things

– The rate of adoption is accelerating. Here are six things you need to know.
Report

The bundesliga as a growth engine

– This comprehensive report examines the economic future of professional football in Germany.
Article

Offline and falling behind: Barriers to Internet adoption

– More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption,... little will change—and more than 4 billion people may be left behind.
Article - McKinsey Quarterly

Digital music’s Asian beat

– The heady growth of new music-streaming services in the region may contain lessons for other industries.
Commentary - McKinsey Quarterly

Addressing unconscious bias

– Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and corporations have a critical... role in driving change.
Article

Development drivers: Third-party engines and mobile gaming

– A tiny but key component in the massive mobile gaming industry, game engines enable rapid innovation. Deciding on a third-party... engine entails a range of factors.
Article

Is sports sponsorship worth it?

– How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here... are five metrics that are crucial to finding out.
Article

Using marketing analytics to drive superior growth

– Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But... an integrated marketing-analytics approach is the key to driving growth.

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