Big data and advanced analytics will enable a wide range of new business applications for life insurers, empowering sales forces and better serving consumers.
In the next few years, digital tools such as big data and advanced analytics will enable a wide range of new business applications for life insurers, by collecting, analyzing and operationalizing vast amounts of data for improved marketing, underwriting and customer retention. Leading digital carriers will go further by digitally enabling their sales forces, interacting with consumers and intermediaries in real-time omnichannel environments and offering remote and robo-advice at any hour on any platform.
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