Consumer Packaged Goods

Practice leaders

Peter Breuer

Senior Partner, Cologne
Leverages deep expertise in data analytics and works along the entire value chain to help clients achieve excellence from strategy to sourcing

Peter N. Child

Senior Partner, Hong Kong
Helps drive sustainable growth for clients globally through strategic and operational excellence, often by way of geographic expansion

Gregory Kelly

Senior Partner, Atlanta
Helps consumer companies improve their bottom line through operational excellence transformations

Jörn Küpper

Senior Partner, Cologne
Implements winning strategies and supporting organizational structures for leading players in consumer industries. Leads our Western Europe Consumer...

Our people

Klaus Behrenbeck

Senior Partner, Cologne
Helps retail and consumer clients achieve sustainable growth and operational excellence

Richard Benson-Armer

Managing Partner, Stamford
Brings firsthand strategic business expertise, boardroom experience, and financial savvy to drive sustained business improvements for his clients...

Achim Berg

Senior Partner, Frankfurt
Advises global apparel and luxury clients on strategy, operations, and marketing—helping executives design and optimize apparel sourcing...

Jon Cummings

Senior Partner, New Jersey
An expert on consumer goods strategy, organization, and operations, Jon currently leads McKinsey’s Americas Packaged Goods Practice.

Sandrine Devillard

Senior Partner, Paris
Helps European retailers create high-performing organizations by improving merchandizing, category management, and sourcing.

Alejandro Díaz

Senior Partner, Dallas
Helps international consumer goods companies capture growth opportunities through excellence in strategy, marketing, manufacturing, and distribution.

Karel Dörner

Senior Partner, Munich
Uses his extensive experience in digital transformation, digital marketing, multichannel technology, and e-commerce to help retail and consumer-goods...

Brian Elliott

Partner, New Jersey
Helps consumer goods clients find new ways to create value from big data

Pavlos Exarchos

Senior Partner, London
Helps consumer goods companies across Europe, the Middle East, and Africa build world-class commercial capabilities and drive sustainable performance...

Søren Fritzen

Senior Partner, Copenhagen
Helps global consumer clients achieve strategic and operational excellence

Jonathan Gordon

Partner, New York
Focuses on helping clients get the most from their marketing, with an emphasis on using analytics to maximize returns across all channels

Naoyuki Iwatani

Senior Partner, Tokyo
Helps consumer goods and services companies, and retailers with their operations transformation, strategy development, merger management, new...

Udo Kopka

Senior Partner, Hamburg
Leverages deep emerging markets expertise to help clients develop growth strategies across all geographies

Liz Lempres

Senior Partner, Boston
Partners with executives to drive growth, reduce costs, and manage complexity globally

Clarisse Magnin-Mallez

Partner, Paris
Clarisse Magnin-Mallez leads the Consumer Packaged Goods and Retail Practice in France. She co-leads our Private Equity and Operations Practice’s...

Audrey Manacek

Senior Partner, Minneapolis
Serves clients on a variety of growth topics across a broad set of consumer-facing industries, including leading consumer-goods, retail, telecommunication,...

Tim McGuire

Senior Partner, Toronto
Leverages "Big Data" and advanced analytic techniques to enable better business decision making

Paul McInerney

Senior Partner, Tokyo
Brings deep customer insight and sales experience to serve companies in consumer businesses such as retail, media, and consumer goods.

Sorcha McKenna

Partner, Dublin
Helps deliver organisational transformation in health care, with a special focus on designing and implementing integrated care strategies

Jesko Perrey

Senior Partner, Düsseldorf
Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment

Rohit Razdan

Partner, Singapore
Helps consumer and retail clients on a broad range of issues related to growth strategy, market entry, product innovation, and sales-and-channel...

Nathalie Remy

Partner, Paris
Co-leads McKinsey’s work for fashion and luxury-goods companies in Europe, the Middle East, and Africa, with a focus on brand and collections...

Jørgen Rugholm

Senior Partner, Copenhagen
Explores cross-border growth opportunities for food and beverage clients, helping to boost operational and organizational fitness

Kate Smaje

Senior Partner, London
Works with clients on architecting and driving rapid digital transformations. Oversees McKinsey’s internal technology and digital transformation

Kevin Sneader

Chairman, Asia, Hong Kong
Advises the top managers of leading consumer-goods, retail and healthcare companies on a broad range of strategic and operational issues

Fábio Stul

Senior Partner, São Paulo
Guides transformation programs and growth efforts for national and multinational consumer companies throughout Latin America

Björn Timelin

Partner, London
Helps consumer goods manufacturers and retailers increase the effectiveness of their marketing by optimising budget allocation to categories,...

Tobias Wachinger

Senior Partner, Munich
Leader of our Retail Practice in EMEA, helping retailers along a wide range of topics, from growth strategy via format renewal to commercial...

Jan Wüllenweber

Senior Partner, Cologne
Advises consumer and automotive clients on procurement-related challenges, including performance transformations, cost optimization, operating...