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Ideas - China Roundtable

Reality Check Change on the Ground
Economic Revolution Means Opportunity Innovation, Relationships, and HR
Flexibility is Key to Success    
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Jonathan Woetzel, Director in McKinsey’s Shanghai Office
A number of somewhat immoderate viewpoints on the subject of China are in vogue nowadays: China is the center of the world; China's economy is going to take over the world; China is the world's manufacturing workshop; China is the world's largest economy.

What’s needed for context on a discussion about China, however, is a reality check. China has a GDP roughly the size of Italy’s. China's GDP by the year 2010 will be roughly the size of Germany’s. Between now and 2010 the Chinese economy will grow by roughly the size of Spain’s. China grows by Spain every 5 or 6 years. China is not a small economy, but on the other hand China is certainly not the size of the United States in economic terms. Many of those who are interested say that China won’t pass the U.S. until roughly 2040, which is within our lifetime, but perhaps not within the span of our careers.

So, in thinking about making investments in China, it's important to get both the timing and the context right. For industries that are present at a relatively early stage of the country’s development, such as basic materials or cheap consumer goods, China is particularly important for the broad range of opportunities now available. But, if you're in a business that is at the more advanced end of the spectrum, then you need to think carefully about what role China should play in your portfolio.

In addition, there is the issue of sustainability. A popular view is that the Chinese economy is getting out of control and can’t keep growing at the rate it has been, and that external forces will shut it down. Again, the reality is that China is a domestic story. Eighty percent of China's investment comes from Chinese people driven by 40 percent savings rates and 40 percent investment rates. Those are high numbers but they are not unprecedented. South Korea, for example, had similar savings and investment rates for more than two decades. As long as China is investing and getting some return on that investment, then the Chinese economy is sustainable.

Supporting that sustainability is China’s strong productivity record. If you look at the decade of the 1990s, labor productivity grew by more than 12 percent in China’s industrial sector, compared to say 4 or 5 percent in the U.S. That reflects the incredible impact of taking a rural society and turning it into an urban and industrializing one. Essentially, China is running with the same playbook that Korea and Taiwan used, but it’s a lot bigger and a lot more domestically oriented.

As a final point, there's often the temptation to look at China as a communist country and a state-run economy. It's not. About two-thirds of the economy is non-state run, and, even more importantly, the funding of the Chinese economy is increasingly driven by capital markets. More than 40 percent of the capital invested in China this year is being raised by equity and bond issuances. Any Chinese executive you talk to these days is no longer thinking about where is he going to get his next bank loan from; he's thinking about how he can IPO, and what he is going to get for his secondary issuance.

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