What is the relevance of capital markets to strategic decision making at chemical companies? What strategic paradigms currently apply to the industry? How can these strategies be implemented successfully? Written by an international team of leading experts from the top management consultancy McKinsey & Company, this book presents a detailed examination of innovative and traditional ways to create value, and offers authoritative information on the management approaches required. It includes important aspects such as the impact of e-commerce, biotechnology, and the role of financial investors. The findings are based on first-hand experience gained in hundreds of consulting engagements in the industry, as well as extensive research projects.

Although mainly directed at managers in the chemical industry, this book has sufficient general validity to benefit scientists, engineers, investors, students, and anyone else dealing with management issues in this and related fields.