Harvard Business School Press, U.S., 1999 Lowell Bryan, Jane Fraser, Jeremy Oppenheim, and Wilhelm Rall
In Race for the World, the authors argue that geographic barriers to business will virtually disappear over the next 30 years. The implications for companies could be devastating or wildly rewarding, depending on how they use their intangible assets to break away from the multinational models of old. The book offers examples and strategies for succeeding in a landscape of world economic integration marked by new access to capital markets, advances in computing and communications technologies, and a rapid decline in government influence.
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