Global Agenda, magazine of the World Economic Forum annual meeting
Rajat Gupta and Paul Coombes
2003
Bludgeoned by a year of corporate scandals, falling stock markets, and a stagnating economy, CEOs might be forgiven for not putting corporate social responsibility (CSR) at the top of their agendas.
But McKinsey's Rajat Gupta and Paul Coombes argue that CEOs cannot simply react to CSR issues. Even in these difficult times, they need to engage NGOs and various pressure groups, and promote the accomplishments of their companies.
Successful engagement can improve popular perceptions, restore trust, and turn CSR into a corporate asset.
Launch this article (PDF - 952 KB)
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