|
|
When our consultants feel passionate about an issue, they often seek out opportunities to share their perspectives. Some of their work is highlighted below.
 |  | | Building Strong Brands Better, Faster, And Cheaper | | Marketing Solutions, August 2002
To build and maintain brands better, faster, and cheaper, marketers must turn to a cross-functional approach to brand building that brings together superior customer insights, a clear understanding of future economics of target customer segments, and a commitment to reinforcing organizational capabilities. | Launch this article (PDF - 379 KB) |
|
| | | Why the Echo Effect Will Bring the Bounce Back | | Financial Times, June 09, 2004
Investors seem to believe that IT has peaked. They're wrong. IT spending is in the middle of a revenue spurt, though executives have learned their lessons from the '90s. | Read more |
|
| | | The Next Steps to Greater Indian Prosperity | | Financial Times, May 25, 2004
The Congress party's surprise election victory in India this month was a clear message that economic growth must benefit all sections of society. But the new leaders must not step back from reforms if they want India to grow. | | Read more |
|
| | | Digitizing MGM's Roar | | The Wall Street Journal, April 27, 2004
The film business is poised for a major wave of profitability generated by the the rapidly increasing opportunities people have to watch and pay for their favorite films and TV shows - both old and new. | | Launch this article (PDF - 656 KB) |
|
| | | Cuts and Taxes? Improve Productivity First | | San Jose Mercury News, March 08, 2004
With a $6 billion state deficit facing California, debate will focus on where to cut programs or whether to raise taxes. But there's an overlooked "third way" that can help close this gap: boosting government productivity. | | Read more in the Press Archive |
|
| | | Analysts Are No Longer Going to Be Stars | | Financial Times, April 30, 2003
McKinsey partners David Hunt and Mark Williams argue that the equities research arms of investment banks are fundamentally sick. A recent Wall Street settlement only addresses short-term problems. Over the long term, investment banks will need to restructure how they do their research to cut costs and deliver a better product. | | Read more in the Press Archive |
|
| | | Accentuating the Positive | | Global Agenda, magazine of the World Economic Forum annual meeting, 2003
Corporate social responsibility should not be simply a reactive affair, say Rajat Gupta and Paul Coombes. | | Read more |
|
| | | Time for a High-Tech Shakeout | | Financial Times, January 06, 2003
The high tech industry suffers from a glut of overcapacity. Mike Nevens of McKinsey's San Francisco office describes the dynamics that brought the industry to the brink of a shakeout – and then contemplates what it may take to catalyze it. While restructuring will be painful, it should result in future prosperity. | | Read more in the Press Archive |
|
| | | Structural Engineering | | Financial Times, September 16, 2003
In this abridged version of an essay from Television and Beyond - The Next Ten Years, published by the Independent Television Commission, consultants Nick Lovegrove and Luis Enriquez discuss the increased demand for television content that has risen from innovations in technology and industry deregulation. They argue that pressure to create a large volume of low-cost content threatens the quality of media content. | | Read more in the Press Archive |
|
| | | These Are Not the Dark Ages For Media's Brightest Lights | | The Wall Street Journal, July 23, 2002
In this editorial, McKinsey Director Michael Wolf argues that despite recent headlines, the media sector is not facing a lasting crisis. | | Read more in the Press Archive |
|
| | | Faster Charity | | The New York Times, May 15, 2002
Director Paul Jansen and former U.S. Senator Bill Bradley, an advisor to McKinsey & Company's nonprofit practice, point out in this New York Times op-ed piece that America's richest nonprofit groups should distribute more of their money now instead of saving for the future. By doing so, they could provide America with some $20 billion more a year to spend on urgent social needs, the authors explain. | | Read more in the Press Archive |
|
|
| | | Viewpoints: A Plan of Attack for Cutting Information Technology Costs | | American Banker, May 10, 2002
Continued cost-cutting pressures in the retail-banking sector mean that IT projects will continue to be put on the chopping block. The authors, Joachim Ackermann, Ajit Agrawal and Ranjit Tinaikar of McKinsey's Business Technology Office (BTO) suggest that these cuts, while painful, can set the stage for taking on more complex tasks, if the cuts are done in an efficient collaborative way between business and IT executives. | | Read more |
|
| | | Here Comes Another Wave Of Media Mergers | | The Wall Street Journal, February 21, 2002
McKinsey Director Michael Wolf argues that the number of media mergers will accelerate in the wake of a U.S. federal court decision which removes the block on media companies owning cable systems and local broadcasters in the same market. | | Read more in the Press Archive |
|
| | | Impact of Attack on New York Financial Services | | McKinsey & Company's Banking & Securities Practice, November 2001
The long-term displacement of financial services workers following September 11th threatens the city's efforts to revive the local economy, according to a recent McKinsey study as part of a larger cross-sector report from the New York City Partnership. | | Read more |
|
| | | Unlocking Potential: Remove Barriers to India's Growth | | The Wall Street Journal, September 11, 2001
A decade ago, India and China had roughly the same living standards. Today, however, the comparison could not be starker. China is flourishing while India's economic output has stalled. Over the past 16 months, the McKinsey Global Institute conducted an in-depth study of the Indian economy to determine why its performance has been so weak and which policy changes would accelerate its growth. | | Read more in the Press Archive |
|
|
| | | Manager's Journal: The Welch Legacy: Creative Destruction | | The Wall Street Journal, September 10, 2001
Whole institutions may one day be built just to preserve and dissect the leadership lessons of Jack Welch. But the key to understanding Mr.Welch's astonishing legacy of shareholder return lies in what Joseph Schumpeter, the great Austrian-American economistof the 1930s and '40s, called "the gales of creative destruction", according to McKinsey Director Richard Foster. | | Read more in the Press Archive |
|
| | | Manager's Journal: Vendors Pay the Price for Bad Loans | | The Wall Street Journal, June 25, 2001
Telecommunications equipment providers who provided financing to high-tech start-ups experienced significant problems when those promising young companies were unable to pay their bills. This article argues that while it is not necessary for companies to stop financing start-ups, they will need to scrutinize borrowers more closely and adopt better risk-management techniques. | | Read more in the Press Archive |
|
| | | Creating Indian Entrepreneurs | | India Today, February 12, 2001
India is poised to become a powerhouse in the new economy but it needs visionary, entrepreneurial leadership to transform vast potential into business reality, argues our Managing Partner, Rajat Gupta. | | Read more in the Press Archive |
|
| | | Why Japan Can't Help but Stall Under the LDP | | International Herald Tribune, August 11, 2000
The Director of our Global Institute explains why Japan's ruling political party is an unlikely candidate to restart that country's struggling economy. | | Read more |
|
| | | Russia's Survival of the Weakest | | The Asian Wall Street Journal
The Russian economy suffers from a legacy of government intervention that virtually guarantees decline and decay. That conclusion follows a year-long study of the former Soviet republic by the McKinsey Global Institute, summarized by its former Director, Bill Lewis. | | Read more in the Press Archive |
|
| | | The Draft Isn't the Answer | | The New York Times, February 10, 1999
An author and former Gulf War military officer turned consultant explains why reinstituting the civilian draft will not solve the U.S. military's current problems. | | Read more |
|
|
|
|
|
|
