Our expertise has expanded to mirror the growth of the South itself, and we serve a wide variety of private- and public-sector organizations. McKinsey’s Southern office brings frontline experience helping global leaders in mature industries remain competitive and supports new entrants in growth industries such as infrastructure and transport.
The professionals in McKinsey’s Southern offices complement their industry knowledge with deep functional expertise found here and throughout our global network. Our teams help clients develop and implement leading practices as well as build their own capabilities to improve competitive position and performance.
Brendan Gaffey from the Dallas office co-leads McKinsey’s iConsumer research, a global multi-year effort exploring changes in consumer digital behavior.
Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.