About Maryanne
Maryanne helps clients in a broad range of B2B industries grow their sales by using data analytics, supporting their sales forces with better market and customer intelligence, and transforming their organizations and capabilities. Her deep B2B expertise is in micromarket management and sales-force effectiveness, while building and sustaining ongoing marketing effectiveness.
In addition to her client work, Maryanne takes an active role in social-sector and community activities, particularly in education.
Published work
“Use big data to find new micromarkets,” Human Capital Exchange, The Conference Board, August 2012
“Selling into micromarkets,” Harvard Business Review, July–August 2012
“B2B marketers: It’s time to become a growth engine,” Chief Marketing & Sales Officer Forum, February 2012
“Using your sales force to jump-start growth” McKinsey Quarterly, April 2011
“Better B2B selling” McKinsey Quarterly, June 2005
Education
| Harvard Law School |
JD (magna cum laude) |
| University of Virginia |
MA in international relations |
| University of Virginia |
BA in international relations, government |