About Catharine
As a principal in McKinsey’s Business Technology Practice, Catharine serves clients across multiple industries to help solve technology-enabled sales and marketing issues. Catharine also is the North American Practice leader of the Multichannel service line.
Catharine brings deep expertise in developing customer-driven strategies and service-delivery models, including digital B2B strategies and capabilities. Her most recent client contributions were in the insurance and banking sectors, where she helped companies in projects, including business-transformation initiatives, channel distribution and technology-strategy development, and sales & marketing operations and enablement.
Specific contributions include the following:
- Developing the B2B portal strategy, business case, implementation road map and use cases for a client. The project included conducting customer focus groups and developing a best-practices library for the client
- Developing the channel-distribution strategy and capability road map for a global retail financial-services firm, including identifying trends in digital technologies, determining the transformation and governance approach, and estimating potential value and returns on investment
- Defining the integrated customer-data strategy, architecture, and governance model to help a complex, multiproduct, multigeography business achieve a 360-degree view of its customer base and meet compliance requirements
- Designing a horizontal call-center operating model and assessing the enterprise-telephony platform options, implementation approach, and business-process-outsourcing strategy for a client that required an efficient global virtual call-center floor
- Defining the household-lending strategy, operating model, and business case for a retail bank, including sales and service operations, technology investments, and risk-management requirements
Before joining McKinsey, Catharine led strategic marketing and sales operations for a retail financial business, and spent ten years with Accenture where she supported client business-strategy initiatives, product and channel reinvention, customer-relationship-management projects, and business transformations and technology implementations.
Published work
“A business-back approach to technology consumption,” McKinsey on Payments, June 2011 (PDF–86.9 KB)
Past experience
| Bank of America |
Leader, Wealth marketing |
| Accenture |
Management consultant |
Education
| Duke University, Fuqua School of Business |
MBA |
| University of North Carolina, Chapel Hill |
BS in business administration |