About Yuval
Yuval is a leader in our Consumer Packaged Goods and Strategy practices, with a special focus on growth in emerging markets. Now based in London, he previously spent six years in Shanghai, helping retail and consumer goods companies navigate China’s rapidly-changing economic landscape.
Yuval works closely with consumer-facing companies on topics related to strategy, consumer insights, branding, marketing effectiveness and route-to-market. He recently helped a major consumer company reposition its brand and roll out a new retail-management program, resulting in substantial market share gains. He also worked closely with an FMCG company to reprioritize investment across categories, cities and channels, achieving more than 20 per cent growth while substantially improving profitability.
In China, Yuval led the Strategy Practice for the Greater China region. He worked with government agencies to leverage consumer insights and private-sector collaboration for economic development, and led McKinsey’s Insights China consumer market intelligence group.
A prolific author, Yuval is a regular contributor to the McKinsey Quarterly and the Harvard Business Review online.
Published work
“Parsing the growth advantage of emerging-market companies,” McKinsey Quarterly, May 2012
“Meet the Chinese consumer of 2020,” McKinsey Quarterly, March 2012
“China's confident consumers,” McKinsey Quarterly, November 2011
“Tapping China's luxury-goods market,” McKinsey Quarterly, April 2011
“Is your emerging-market strategy local enough?” McKinsey Quarterly, April 2011
“China's new pragmatic consumers,” McKinsey Quarterly, October 2010
“China's Internet obsession,” McKinsey Quarterly, April 2010
“Understanding China's wealthy,” McKinsey Quarterly, July 2009
Past experience
| Israeli Defense Forcel |
Company commander |
Education
| Harvard Business School |
MBA |
| Tel Aviv University Law School |
LLB |