About Dieter
Dieter Kiewell is a director in McKinsey’s London office, where he leads our Marketing & Sales Practice. He is also the co-leader of our work on pricing globally.
Dieter helps marketing executives build true pricing excellence as part of broad-based marketing and sales transformations, working to develop long-term pricing strategies that actively manage the tradeoffs between price and market share to maximise returns throughout the product lifecycle.
Drawing on many years of experience across a broad array of sectors and businesses, Dieter helps companies find significant pricing improvements in situations ranging from market entry to post-merger to volatile environments requiring a disciplined approach to individual transactions. This work often takes place in the context of broader improvements to the vital profit-making elements of the sales and marketing organisation.
His clients include companies in packaging, commodity and specialty chemicals, metals fabrication, professional services, media, telecommunications, financial services, healthcare and consumer goods.
Before joining McKinsey, Dieter was a manager with Procter & Gamble in Europe. He has a diploma in economics and business administration from the University of Giessen in Germany and a MBA from Harvard Business School.
Published work
“Getting to ‘the price is right’,” Chief Marketing & Sales Officer Forum, December 2011
“A credibility gap for marketers,” McKinsey Quarterly, May 2005
“The CFO guide to better pricing,” McKinsey Quarterly, October 2002
Past experience
| Procter & Gamble |
Financial analyst manager |
1993-1994 |
Education
| Harvard Business School |
MBA in business administration |
| Justus-Liebig Universität Giessen |
Dipl. Kfm. (Masters) in economic and business administration |