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About Raphael

Raphael is a principal in McKinsey’s Zurich office and a member of our European Marketing & Sales and Consumer Goods & Retail Practices.

He serves several leading global consumer goods players in the food, beverages, personal and household care, tobacco, sports goods, fashion, and consumer electronics sectors, as well as a number of major national and international retailers, particularly on fresh products. His project experience includes work in both developed markets including Switzerland, Germany, France, the UK, and the US, and the developing markets of India, China, Thailand, and South Africa.

Raphael has a special interest in the design and transformation of marketing and sales organizations. For one client, a leading sportswear company, he led the definition, design, and implementation of an integrated operating model for sales and marketing. In another project, he helped a fast-growing household and personal care company to define and establish a functional organization to improve the speed, quality, and consistency of its execution in the market.

Other recent projects include advising a Swiss consumer goods company on financial planning and target setting, supporting a hypermarket chain in its purchasing and supply management, and helping a South African grocery business with its growth strategy.

Education
CEMS (Community of European Management Schools), Stockholm Masters in international management
University of St Gallen, Switzerland Masters in economics and business administration

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