About Raphael
Raphael is a principal in McKinsey’s Zurich office. He leads the Consumer Practice, which includes Retail, Consumer Goods, and Luxury, as well as the Marketing & Sales Practice in Switzerland. He he is a core member of the practice leadership in Europe, the Middle East, and Africa.
He serves several leading consumer goods players in the food, beverages, personal and household care, global players in luxury and fashion, as well as a number of major national and international retailers, particularly on fresh products. His project experience includes work in both developed markets including Switzerland, Germany, France, UK, and the US, and the emerging markets of India, China, Thailand, and South Africa.
Raphael has a special interest in the design and transformation of marketing and sales organizations. For one client, a leading sportswear company, he led the definition, design, and implementation of an integrated operating model for sales and marketing. In another project, he helped a fast-growing household and personal care company to define and establish a functional organization to improve the speed, quality, and consistency of its execution in the market.
Other recent projects include advising a Swiss consumer goods company on financial planning and target setting, supporting a hypermarket chain in its purchasing and supply management, and helping a South African grocery business with its growth strategy.
Education
| CEMS (Community of European Management Schools), Stockholm |
Masters in international management |
| University of St Gallen, Switzerland |
Masters in economics and business administration |