The Moscow office of McKinsey & Company has extensive experience serving telecommunications companies including leading mobile and landline providers, as well as Russian and international media companies. Our client work focuses on developing and refining corporate and business-unit strategies; we also help companies in the industry to improve their organizational models and management systems, marketing and sales systems, and technology utilization and operations efficiency.
- Our strategy support includes helping clients identify promising markets and subsectors, establish and achieve targets for profit and customer service, assess regulatory impact and shape regulatory strategy, and develop market-entry plans.
- To help clients evolve, we collaborate with them to develop and implement new management systems and performance-improvement systems, design organizational structures, and determine the optimal staffing, resource, and functional responsibilities.
- Our marketing and sales expertise extends to improving marketing and brand positioning, optimizing sales-improvement programs, developing client-interaction skills (customer relationship management and customer lifecycle management), developing subscriber-satisfaction programs, and optimizing the structure of promotional channels.
- Finally, our telecommunications and media clients call on us to help them optimize technology investments and operations. Our teams have assisted in developing technology strategies for mobile and landline operators and supported programs for capital-investment optimization and operational performance improvement.
Please visit our global practice web site to learn more about our service to telecommunications clients and media clients.