McKinsey’s Marketing & Sales Practice brings extensive cross-industry experience, deep insight, and proprietary tools to help our clients lift their marketing and sales capability to the level of global leaders.
Our teams work with clients to address the full range of marketing and sales issues. These include pricing and contract management, customer relationship management, and portfolio management, as well as increasing product value for the customer through better marketing and sales services organization. We support companies in optimizing sales-force and channel effectiveness, integrating channels to improve utilization, and developing key-account relationships. We also bring global experience in areas such as benchmarking marketing and sales capabilities, assessing the benefits of strategic alliances and mergers, and optimizing logistics.
McKinsey has invested in developing unique tools and software to analyze and further our clients’ ability to achieve sustainable profitable sales growth—and to help them improve further. Our distinctive way of working means that we can develop effective strategies across all customer touch points in the complex purchase-decision journey and help our clients develop the capabilities and marketing and sales organization needed for stable growth.
Learn more about our work in marketing and sales on our global web site.