McKinsey Netherlands

About Ferry

Ferry Grijpink is a principal in McKinsey’s Amsterdam office, where he focuses on supporting telecommunication companies on strategy, marketing, and operations. He co-leads McKinsey’s global research effort on commercializing next-generation infrastructures such as fiber and mobile broadband, and he leads McKinsey’s Marketing and Sales hub in the Netherlands.

Ferry brings a long record of tangible client impact in both the consumer and enterprise sectors. In Europe, Ferry’s recent contributions include developing an IPTV go-to-market strategy and a mobile-data pricing realignment for a large incumbent, and helping a mobile-broadband operator shape its strategy to prepare for 4G spectrum auctions.

Ferry also serves telecom organizations in Africa and the Middle East. In Africa, Ferry helped shape an operational improvement program for a large operator, achieving operating savings of 20 percent; supported the launch of a greenfield mobile operator; and guided the integration of two pan-African satellite-telecom service providers.

Ferry has also helped several mobile operators around the world to launch adjacent businesses in areas such as mobile health and money services.

Ferry frequently speaks to industry groups on the dynamics of the highly competitive telecommunications market. Two recent presentations to international industry bodies focused on describing the market opportunity for “embedded mobile data” devices, and discussing mobile broadband cost as a regulatory lever.

Published work

“A ‘New Deal’: Driving investment in Europe’s telecoms infrastructure” (PDF–1.28 MB), McKinsey & Company, December 2012

“Beyond cost cutting: How to make money in the data world” (PDF–3.4 MB), McKinsey & Company, June 2012

“Shifting the supply axis: The road to 4G,” McKinsey & Company, June 2011

“mHealth: A new vision for healthcare,” McKinsey & Company, 2010

Past experience

Education