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Growth, Consumer marketing & strategy, End-to-end transformation
About Dymfke

Dymfke Kuijpers is a principal in McKinsey’s Amsterdam office and co-leads our European Consumer Practice with a focus on Belgium, The Netherlands and Luxembourg.

She supports leading fast-moving consumer goods (FMCG) and food and non-food retail companies in shaping and implementing strategies for profitable growth both through M&A and through organic growth.

Dymfke actively supports initiatives to get more women onto the Boards of Dutch companies, and contributes to Women Matter, McKinsey’s global research program into women’s representation in business. She also assists two non-profit organisations.

A mother of five children, she is a keen outdoor runner and mountaineer. Her proudest moment was running a 7.5km race for charity with her 7-year old son.

Published work

Women matter 2012: Making the breakthrough” (PDF–478 KB), McKinsey & Company, March 2012

Perspectives on retail and consumer goods” (PDF–3.8 MB), McKinsey & Company, Number 1, Spring 2013

Education
Groningen University Master's in economics; Masters in law

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