With the accelerating convergence of networks, devices, software, services, and content, the old boundaries that separated the actors across the telecommunications industry value chain are blurring. This rapid change in markets and usages is further accelerating the pace of innovation in an industry where cycles were already very short. Both the individual and business segments are affected. Cloud computing, 4G, ultra-fast broadband, quadruple-play offers, Internet of Things—these are the battlegrounds where the telecoms leaders of the future will be determined. Amid this rapid change, incumbents and new entrants—who increasingly struggle to ensure good returns on investment in the mature markets—will have to intensify efforts to expand their positions.
In France, these changes have been all the more striking as competition intensifies. The resulting market overhaul will affect firms across the industry in the decade ahead. They will need to find profitable paths to growth, while strengthening their operational models, the attractiveness and differentiating factors of their offerings, and their customers’ loyalty.
At the dawn of this new era, most companies are obliged to do battle on a number of different fronts: carefully rethink their customer segmentation, significantly improve customer experience, seek excellence in strategic pricing, increase organizational agility, improve talent management, and optimize R&D monetization in an industry where only 10 percent of innovations produce a measurable competitive advantage. They must also prepare for future regulatory changes affecting pricing, geographical and demographic coverage requirements, fiscal systems, and Net neutrality.
Responding to these enormous challenges, we assist our clients in developing winning strategies and adapting their business models to flourish in a constantly changing environment. We work with network operators, digital enterprises, and equipment manufacturers, both in mature and emerging markets.
Our expertise spans strategy, organization, and operations issues, focusing mainly on challenges like digital marketing, online sales optimization, partner strategies, and structural transformations responding to disruptive changes in technology, competition, or usage.