Media and entertainment companies must constantly develop and implement new strategies to adapt to the convergence of platforms and channels. McKinsey has deep experience in working across the industry’s value chain—content providers, aggregators, advertisers, distributors, and access providers. This allows us to offer our clients a global and integrated vision.
Our Media & Entertainment Practice spans broadcast television, cable and satellite operators, radio, music, magazines, newspapers, publishing, filmed entertainment, online media, consumer Internet, video games, professional sport, gaming and lotteries, performing arts, and entertainment.
Over the past decade, we have also developed deep expertise in digital firms across the media value chain, as well as in the impact of digital technologies on other sectors.
Our work spans the major strategy areas, including growth, international expansion, M&A, digital strategy, advertising sales growth, pricing, sales force effectiveness, customer relationship management, digital marketing, social media, supply chain management, production, distribution, vendor management, and channel management.