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Marketing & Sales

We work with most of the 20 biggest global brands, helping them anticipate trends that mold their competitive environment and alter customer behavior. We support them in making the requisite changes to their strategy, organization, and infrastructure. Our work focuses on three main challenges:

Winning the consumer-decision journey

We understand how consumers make their purchase decisions at a granular level. These insights often challenge conventional wisdom and allow us to develop innovative strategies to influence consumer decisions at every touch point with the brand.

Organizing for digital leadership

We work with our clients to build the right skills, teams, and structures to sustain growth. The goal is not merely to “add on” digital capabilities to the organization, but to help companies adapt their entire way of working to fit the digital world’s new rules and opportunities.

Mastering multichannel to achieve sales excellence

We assist our clients in integrating their various retail channels and maximizing each channel’s value to drive profit and revenue.

For more detailed information, please visit the global site of Marketing & Sales Practice.
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