About Nicolò
Nicolò Galante began his career at McKinsey’s Milan office in 1994, moving to Paris in 2008. His passion is customer analysis and he focuses on issues related to commercial transformation, customer experience, and multichannel, both online and in-store sales.
Nicolò Galante’s clients include consumer-goods multinationals and global leaders in mass retailing, such as grocery, beverages, and apparel. Outside of France, his work encompasses Italy, Spain, Turkey, the United Kingdom, and Poland. In particular, he assists his clients in taking advantage of opportunities offered by the Internet across their entire value chain.
Nicolò Galante writes frequently on customer insight, marketing, and sales. He contributed to McKinsey’s Profiting from Proliferation, which discusses how to face the challenge presented by the growing complexity of the marketing environment: increasing customer segment fragmentation, diminishing effectiveness of traditional media, and proliferating points of contact with consumers. Since 2010, he has directed McKinsey’s global Consumer Digital Experience initiative, which aims to analyze the impact of digitalization on the consumer-goods sector.
He is a nuclear engineer.
Published work
“Capitalizing on customer insights,” McKinsey Quarterly, August 2006
Experience
Education
| Politecnico di Torino |
Master's in nuclear engineering |
| INSEAD |
MBA |