About Franck
Franck Laizet is a partner at McKinsey’s Paris office, assisting clients in the development of their sales and in their digital strategies. His particular fields of expertise are in multi-channel and in sales and marketing transformations for the non-food retail and automotive sectors.
Affiliated with McKinsey’s European Retail Practice, Franck has specialized in issues relating to the impact of the Internet on the business of B2C players. He advises these clients on the definition and implementation of multichannel strategies to optimize sales by leveraging physical networks and e-commerce. He also designs transformation programs to enable their sales forces and marketing departments to interact effectively with customers throughout the purchase decision cycle.
Before joining McKinsey, Franck worked in the automotive industry for ten years, in France and abroad. He set up and developed the sales and marketing management control function in several different regions, ultimately becoming CFO for Nissan Italy, where he carried out a successful financial and business restructuring plan.
A graduate of Rouen Business School, Franck Laizet has also followed the INSEAD global executive training program.
Experience
| Nissan Italy |
CFO |
| Renault Argentina |
Director of management control |
| Renault France |
Head of management control, B2C sales & marketing |
| Renault Czech Republic |
Management controller |
Education
| INSEAD |
Global executive training |
| Rouen Business School |
MSc in management |