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From mass to mainstream
report | McKinsey Consumer & Shopper Insights

From mass to mainstream: Keeping pace with China's rapidly changing consumers

A fast-growing segment of the population is becoming more self-indulgent in purchasing activity, more individualistic in wants and needs, and more loyal to favorite brands.

Urban world: Cities and the rise of the consuming class
report | McKinsey Global Institute

Urban world: Cities and the rise of the consuming class

Understanding cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise from increasing demand for natural resources.

The social economy
report | McKinsey Global Institute

The social economy: Unlocking value and productivity through social technologies

The most powerful applications of social technologies in the global economy are largely untapped. By fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.

Korea's luxury market
report | McKinsey Consumer & Shopper Insights

Korea's luxury market: Demanding consumers, but room to grow

McKinsey addresses three key questions: can South Korea keep it up? What’s changing? And what do these trends mean for the players in the luxury industry?

Solar power
report | McKinsey on Sustainability & Resource Productivity

Solar power: Darkest before dawn

Sustainability is a critical operating differentiator for companies in many industries, and Korean businesses are no exception. The authors analyze success factors and challenges to adopting new models for sustainable growth in emerging markets.

A new era of personalized computing
report | Recall No. 20

A new era of personalized computing

From smarter smart phones to the rise of tablets and employees demanding to go “BYOD”—bring your own device. Members of our High Tech, Media, and Telecom practices discuss these topics and more.

Women matter Asia
report | Women Matter

Women Matter: An Asian perspective

Business conditions in Asia are now dictating that CEOs turn their attention to gender diversity.

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McKinsey Quarterly

McKinsey's business journal, McKinsey Quarterly, offers new ways of thinking about management in the private, public, and nonprofit sectors.

McKinsey Global Institute

McKinsey's business and economics research arm, MGI, publishes reports to help leaders develop a deeper understanding of the evolution of the global economy.

Consumer & Shopper Insights

The best thinking on why and how people shop, as well as perceptive analyses that can help your company connect to consumers around the world.

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