Winning in Emerging Markets

Understanding the regions that are driving growth in global consumption.
Report

The closest look yet at Chinese economic engagement in Africa

– Field interviews with more than 1,000 Chinese companies provide new insights into Africa–China business relationships.

NO ORDINARY DISRUPTION

Book Excerpt - McKinsey Global Institute

The four global forces breaking all the trends

– The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.

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MORE INSIGHTS

Report - McKinsey Global Institute

A new emphasis on gainful employment in India

– As India’s labor market shifts, it is time to focus on improved quality of work and the income derived from it, not simply... the number of jobs being lost or created.
Report

Deepening capital markets in emerging economies

– Engaging at three levels can help to accelerate growth in Asia.
Report - McKinsey Global Institute

How to counter three threats to growth in Latin America

– The region needs to remove obstacles to competitiveness, pursue digitization, raise skills, and improve economic fundamentals.
Report - McKinsey Global Institute

India’s ascent: Five opportunities for growth and transformation

– The country could create sustainable economic conditions in five ways, such as promoting acceptable living standards, improving... the urban infrastructure, and unlocking the potential of women.
Article

South Africa’s cautious consumer

– In light of the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?
Article - McKinsey Global Institute

Can Latin America reignite growth by connecting with consumers?

– The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth... both globally and at home.
Article

Managing waste in emerging markets

– Growing economic prosperity is rapidly increasing waste volumes in emerging countries. We discuss how governments can react to... contain human and ecological health risks.
Article

Achieving customer-management excellence in emerging markets

– Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly.
Article

How to go small for big growth opportunities in Brazil’s consumer markets

– Despite lackluster results in the Brazilian economy over the past decade, McKinsey analysis sees the country poised for significant... near-term and long-term improvement.
Article

East Africa: The next hub for apparel sourcing?

– East African countries—in particular, Ethiopia and Kenya—have the potential to become bigger players in garment manufacturing.... But the road ahead won’t be easy.
Article

Modern grocery and the emerging-market consumer: A complicated courtship

– In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?