Winning in Emerging Markets

Understanding the regions that are driving growth in global consumption.
Podcast - McKinsey Global Institute

India’s economy: Why the time for growth is now

– The driving forces of the country’s growth—including urbanization, a rising middle class, and increasing consumer spending—are ripe for companies to seize upon.


Book Excerpt - McKinsey Global Institute

The four global forces breaking all the trends

– The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.

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Article - McKinsey Global Institute

Can Latin America reignite growth by connecting with consumers?

– The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth... both globally and at home.

Managing waste in emerging markets

– Growing economic prosperity is rapidly increasing waste volumes in emerging countries. We discuss how governments can react to... contain human and ecological health risks.

Achieving customer-management excellence in emerging markets

– Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly.

East Africa: The next hub for apparel sourcing?

– East African countries—in particular, Ethiopia and Kenya—have the potential to become bigger players in garment manufacturing.... But the road ahead won’t be easy.

Modern grocery and the emerging-market consumer: A complicated courtship

– In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?

New horizons for infrastructure investing

– Investors are having trouble finding attractive deals. They might be looking in the wrong places.

Why emerging-market companies acquire abroad

– Long focused on deals to acquire technology, brands, or know-how, more emerging-market companies have begun using M&A to tap... into new markets.

Accelerating South Africa’s economic transformation

– Two decades ago, South Africa defied expectations by transforming itself into an inclusive democracy. Now it’s time to take... the next leap forward.

Economic Conditions Snapshot, June 2015: McKinsey Global Survey results

– Emerging-market optimism dwindles, while respondents’ expectations for the future of their own economies and the global... economy remain modest.

It’s time for South African business to step up

– The country’s companies need to acknowledge their role in apartheid and apply their resources to the challenges of today.

Three myths about growth in consumer packaged goods

– We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.