The new consumer

Changes in technology and economic opportunity are dramatically altering the global consumer landscape.

What’s new—and what’s next—in consumer behavior around the world?

– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.

McKinsey Podcast


What’s driving the Chinese consumer

– Confidence keeps rising among the country’s consumers, despite economic headwinds—but just what they are buying (and where and how) is evolving rapidly. Companies should pay attention.

Would you like to learn more about how we help clients better understand consumers?

The consumer decision journey

The impact of digital

Global perspectives