Strategy in a digital age

How to develop corporate and business-unit strategies in a digitally disrupted world.

The economic essentials of digital strategy

A supply-and-demand guide to digital strategy.

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Article - McKinsey Quarterly

The new battleground for marketing-led growth

– In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to... growth.

The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention

– A successful digital transformation requires making trade-off decisions. Here’s how successful CEOs guide their business’s... reinvention.

From disrupted to disruptor: Reinventing your business by transforming the core

– Companies must be open to radical reinvention to find new, significant, and sustainable sources of revenue.
Report - McKinsey Global Institute

How technology is reshaping supply and demand for natural resources

– The ways we consume energy and produce commodities are changing. This transformation could benefit the global economy, but resource... producers will have to adapt to stay competitive.

Understanding digital

A digital-strategy framework
McKinsey Quarterly

A digital-strategy framework

How do you make sense of digital disruption? McKinsey's Angus Dawson and Chris Bradley walk through our new framework for understanding how it changes the nature of supply, demand, or both.

Adopting an ecosystem view of business technology

– To fully benefit from new business technology, CIOs need to adapt their traditional IT functions to the opportunities and challenges... of emerging technology “ecosystems.” Here’s how it’s done.
Article - McKinsey Quarterly

The case for digital reinvention

– Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications... for revenues, profits, and opportunities will be dramatic.

Discussions on digital: How strategy is evolving—and staying the same—in the hypergrowth digital age

– Strategy is evolving in unexpected ways, as Silicon Valley thought leaders discuss in McKinsey’s latest Discussions... on Digital podcast.
Report - McKinsey Global Institute

The age of analytics: Competing in a data-driven world

– Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic... vision and use it to make better, faster decisions.

Responding to digital

Navigating digital disruption

Navigating digital disruption

McKinsey's Chris Bradley explains our S-curve framework for understanding the life cycle of industry disruption and what that means for incumbents.

An executive’s guide to software development

– This essential capability is a blind spot for many nontech leaders.
Article - McKinsey Quarterly

An incumbent’s guide to digital disruption

– Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.

The new tech talent you need to succeed in digital

– In today’s rapidly changing digital landscape, companies that understand their talent needs and know how to meet them have... a competitive edge. Here’s how they do it.
Article - McKinsey Quarterly

Adapting your board to the digital age

– Many directors are feeling outmatched by the ferocity of changing technology, emerging risks, and new competitors. Here are four... ways to get boards in the game.

Implementing digital


How telecom companies can win in the digital revolution

– For telecoms, making smart use of digital technologies calls for a wholesale digital transformation. Five steps are needed to... make it happen.

Making digital strategy a reality in insurance

– Digital transformation is challenging in insurance, where change must happen without interrupting the flow of daily business.... Here’s how savvy leaders are taking on the challenge.

More than digital plus traditional: A truly omnichannel customer experience

– Adding digital channels requires major efforts, yet payoffs can disappoint. Integrating digital and traditional channels into... a truly omnichannel offering is even harder—but multiplies the rewards.
Interview - McKinsey Quarterly

How a tech unicorn creates value

– Delivery Hero CEO Niklas Östberg describes how his company disrupts the way we eat.

Want to learn more about how we help clients craft strategy in a digital age?

Industry perspectives


Overwhelming OTT: Telcos’ growth strategy in a digital world

– Incumbents are now asking if digital is a threat to or an opportunity for their business model. Beyond operational efficiency,... they will need to focus on excellence in execution.

From hardware to software: How semiconductor companies can lead a successful transformation

– Many semiconductor companies struggle when attempting to transition from hardware to software. How can they improve the process?

Closing the digital gap in pharma

– New research on the digital maturity of pharma, relative to other industries, reveals clear opportunities to improve performance... by better connecting digitally with patients and physicians.

Digital in industry: From buzzword to value creation

– From supply chains to production to customer experience, digitization is transforming the way industry functions—and unleashing... global opportunities for value creation.

From our archive

Article - McKinsey Quarterly

Strategy under uncertainty

– The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help.
Article - McKinsey Quarterly

Unbundling the corporation

– The forces that fractured the computer industry are bearing down on all industries. In the face of these changes, companies must ask themselves: what business are we in?