Strategy in a digital age

How to develop corporate and business-unit strategies in a digitally disrupted world.

The economic essentials of digital strategy

A supply-and-demand guide to digital strategy.

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Article

How to start building your next-generation operating model

– Each company’s path to a new operating model is unique. But successful transformations are all constructed with the same... set of building blocks.
Article

The next-generation operating model for the digital world

– Companies need to increase revenues, lower costs, and delight customers. Doing that requires reinventing the operating model.
Article

A future for mobile operators: The keys to successful reinvention

– By transforming their networks and operations with the newest technologies, mobile operators could double their cash-flow conversion... within five years.
Article - McKinsey Quarterly

The new battleground for marketing-led growth

– In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to... growth.

Understanding digital

A digital-strategy framework
McKinsey Quarterly

A digital-strategy framework

How do you make sense of digital disruption? McKinsey's Angus Dawson and Chris Bradley walk through our new framework for understanding how it changes the nature of supply, demand, or both.
Article

The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention

– A successful digital transformation requires making trade-off decisions. Here’s how successful CEOs guide their business’s... reinvention.
Article

From disrupted to disruptor: Reinventing your business by transforming the core

– Companies must be open to radical reinvention to find new, significant, and sustainable sources of revenue.
Article

Adopting an ecosystem view of business technology

– To fully benefit from new business technology, CIOs need to adapt their traditional IT functions to the opportunities and challenges... of emerging technology “ecosystems.” Here’s how it’s done.
Article - McKinsey Quarterly

The case for digital reinvention

– Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications... for revenues, profits, and opportunities will be dramatic.

Responding to digital

Navigating digital disruption

Navigating digital disruption

McKinsey's Chris Bradley explains our S-curve framework for understanding the life cycle of industry disruption and what that means for incumbents.
Report - McKinsey Global Institute

The age of analytics: Competing in a data-driven world

– Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic... vision and use it to make better, faster decisions.
Article

An executive’s guide to software development

– This essential capability is a blind spot for many nontech leaders.
Article - McKinsey Quarterly

An incumbent’s guide to digital disruption

– Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.
Article

The new tech talent you need to succeed in digital

– In today’s rapidly changing digital landscape, companies that understand their talent needs and know how to meet them have... a competitive edge. Here’s how they do it.

Implementing digital

The case for digital reinvention

The case for digital reinvention

McKinsey’s Laura LaBerge explains the results of our survey into digitization across industries and details the case for digital reinvention.
Article

How telecom companies can win in the digital revolution

– For telecoms, making smart use of digital technologies calls for a wholesale digital transformation. Five steps are needed to... make it happen.
Article

Making digital strategy a reality in insurance

– Digital transformation is challenging in insurance, where change must happen without interrupting the flow of daily business.... Here’s how savvy leaders are taking on the challenge.
Article

More than digital plus traditional: A truly omnichannel customer experience

– Adding digital channels requires major efforts, yet payoffs can disappoint. Integrating digital and traditional channels into... a truly omnichannel offering is even harder—but multiplies the rewards.
Interview - McKinsey Quarterly

How a tech unicorn creates value

– Delivery Hero CEO Niklas Östberg describes how his company disrupts the way we eat.

Want to learn more about how we help clients craft strategy in a digital age?

Industry perspectives

Report - McKinsey Global Institute

How technology is reshaping supply and demand for natural resources

– The ways we consume energy and produce commodities are changing. This transformation could benefit the global economy, but resource... producers will have to adapt to stay competitive.
Article

Overwhelming OTT: Telcos’ growth strategy in a digital world

– Incumbents are now asking if digital is a threat to or an opportunity for their business model. Beyond operational efficiency,... they will need to focus on excellence in execution.
Article

From hardware to software: How semiconductor companies can lead a successful transformation

– Many semiconductor companies struggle when attempting to transition from hardware to software. How can they improve the process?
Article

Closing the digital gap in pharma

– New research on the digital maturity of pharma, relative to other industries, reveals clear opportunities to improve performance... by better connecting digitally with patients and physicians.

From our archive

Article - McKinsey Quarterly

Strategy under uncertainty

– The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help.
Article - McKinsey Quarterly

Unbundling the corporation

– The forces that fractured the computer industry are bearing down on all industries. In the face of these changes, companies must ask themselves: what business are we in?