When Execution Isn’t Enough
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When Execution Isn’t Enough: Decoding Inspirational Leadership

Based on extensive research, this book shows what it takes to win the minds and hearts of the people you lead: individuals, teams, or entire organizations.

John Wiley & Sons, 2016 | Claudio Feser

Inspired people have the energy, the enthusiasm, the commitment, and the persistence needed to excel, to achieve extraordinary results, and to transform organizations. Based on extensive research, When Executive Isn’t Enough shows what it takes to win the minds and hearts of the people you lead: individuals, teams, or entire organizations.

Inspiring others is often described as an innate trait. People such as Nelson Mandela, JFK, or Steve Jobs, so goes the popular wisdom, are simply born as charismatic and inspiring individuals. The reality is different. While some leaders may be better at inspiring than others, the ability to inspire and motivate can be developed. The ability to inspire can be grounded in a set of conscious, intentional, and learnable behaviors. Inspirational leadership can be built with deliberate practice.

When Execution Isn’t Enough is an academically thorough, utterly practical, and enjoyable read on the journey to becoming a bit more inspiring, as a leader, as a partner, as a parent, as a colleague.


About the author

Claudio Feser, a senior partner in the Zurich office, advises senior managers at some of the world’s leading companies and serves as a global head of McKinsey Leadership Development. He works extensively with clients in the pharmaceutical, healthcare, and financial sectors. His recent projects include advising a global pharmaceutical company on a large-scale postmerger integration, supporting a multinational insurer in a reorganization, and helping a European insurer to develop its growth strategy.

Within McKinsey, Claudio founded the Athens office, in 1999, and ran it for 6 years, developing our work with clients in Greece, Bulgaria, Romania, Albania, and Cyprus. On his return, he led our Swiss network, comprising offices in Zurich, Geneva, and Casablanca, for a 6-year term.

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