Europe

Report - McKinsey Global Institute

The brightening mood of European business—and what it means for investment

– Executives are increasingly optimistic about the region’s business outlook, but new survey results suggest more work is needed to instill confidence and stability. A few measures could help.

MORE INSIGHTS

Book Excerpt - McKinsey Global Institute

The four global forces breaking all the trends

– The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption,... its authors explain the trends reshaping the world and why leaders must adjust to a new reality.
Report

Risky business: UK plc assesses its viability

– Being required to provide an annual Viability Statement presents an opportunity for many UK companies to enhance their understanding... of risk and potentially reshape their strategic posture.
Article

The sales practices of Europe’s leading consumer-goods companies

– Our survey of more than 100 sales executives reveals best practices in customer and channel management.
Commentary - McKinsey Global Institute

MGI Essay Prize: Crowdsourcing ideas for revitalizing growth in Europe

– After receiving several hundred essay submissions on how to pump life into Europe’s economy, the judges awarded prizes in... a McKinsey Global Institute contest.
Report - McKinsey Global Institute

Independent work: Choice, necessity, and the gig economy

– The McKinsey Global Institute examines all the ways people are earning income, as well as the challenges independent work presents.
Report

Accelerating the energy transition: cost or opportunity?

– Transforming the Netherlands' energy system could provide a boost to the economy while lowering greenhouse-gas emissions in line... with European goals.
Report - McKinsey Global Institute

Digital Europe: Realizing the continent’s potential

– Europe is operating below its digital potential. Accelerating digitization could add trillions of euros to economic growth in... less than a decade.
Report

Challenges and opportunities for fintech in Germany

– How digitization is transforming the country’s financial services sector.
Article

Breaking the mold: How Crossrail’s Innovate 18 program works

– A major project in London figures out how to get new ideas flowing.
Commentary - McKinsey Global Institute

Solving Europe’s economic conundrum

– How should policy makers undertake the reforms necessary to revitalize the continent’s economy and restore the confidence of voters?... The McKinsey Global Institute wants your ideas.
Article

Building a culture that embraces the customer’s point of view

– At Deutsche Bank, technology isn’t the point of digitization; the customer is.