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The new consumer decision journey

– For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.

ALSO IN THIS SERIES

Article - McKinsey Quarterly

Taking the measure of the networked enterprise

– New research shows that power users reap the greatest benefits from social technologies.
Interview

GE’s Jeff Immelt on evolving a corporate giant

– In the final installment of our two-part interview, General Electric chairman and CEO Jeff Immelt explains what’s driving... the company’s evolution, how he leads, and why he’s different from Jack Welch.
Interview

GE’s Jeff Immelt on digitizing in the industrial space

– In this first installment of our two-part interview, General Electric chairman and CEO Jeff Immelt explains why industrial companies... are now in the information business—whether they like it or not.
Article

Organizing for digital acceleration: Making a two-speed IT operating model work

– By adopting a digital product management model, companies can get the most from their IT architectures and deliver innovative... online customer experiences faster.

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Raising your Digital Quotient

Raising your Digital Quotient®

– Read the best of our thinking on raising your organization’s Digital Quotient in this collection, which explains the digital landscape, the elements for succeeding, how to build capabilities and cultivate a digital culture, and looks at what may come next.

MORE INSIGHTS

Interview

Discussions on digital: The new war for talent

– In a wide-ranging discussion, several Silicon Valley leaders discuss how data is transforming talent management, what millennials... value, and where the next digital hub could be located.
Article

Nine questions to help you get your digital transformation right

– Becoming a digital organization requires fundamentally changing how you do business. Answering these nine questions can help break... through the inevitable barriers.
Interview

Good design is good business

– Kleiner Perkins Caufield & Byers design partner John Maeda talks to McKinsey’s Hugo Sarrazin about why today’s... senior executives must understand design.
Article

Building a design-driven culture

– It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how... to embed experience design in your organization.
Interview

Making design a business priority

– Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani... explains how companies can make the transition.
Survey

The digital tipping point: McKinsey Global Survey results

– Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have... more work to do before they can scale their efforts and see material impact.
Article - McKinsey Quarterly

How should you tap into Silicon Valley?

– Not by sticking a toe in the water. Get your management team aligned and then commit.
Article

Beyond agile: Reorganizing IT for faster software delivery

– The integration of software development with IT operations can rev up companies’ delivery of new applications. But this... approach may not be right for every part of the IT portfolio.
Article

‘Transformer in chief’: The new chief digital officer

– The CDO role is changing dramatically. Here are the skills today’s world demands.
Interview

The secrets to going digital

– How do leading companies transition to digital, and what role can the chief digital officer play? In this interview, McKinsey’s... Kate Smaje explains.
Article

Six building blocks for creating a high-performing digital enterprise

– Digitization affects almost everything in today's organizations, which makes capturing its benefits uniquely complex. Here are... the most important aspects that winning companies consider.
Article

Overcoming obstacles to digital customer care

– Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. Yet it’s easier... said than done.
Article

The road to digital success in pharma

– Pharmaceutical companies can play a central role in the digital revolution of healthcare. But capturing this opportunity requires... identifying the right initiatives.
Article

Two ways to modernize IT systems for the digital era

– Companies can use two-speed or greenfield approaches to overhaul their legacy IT systems—without weakening their enterprises.... Which approach is right for you?
Article - McKinsey Quarterly

An executive’s guide to the Internet of Things

– The rate of adoption is accelerating. Here are six things you need to know.
Interview - McKinsey Global Institute

The Internet of Things: Five critical questions

– How do industry experts view the development of the Internet of Things, and what would they change?
Article

Cracking the digital-shopper genome

– Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with... bringing all the information together to form a meaningful picture of the consumer.
Article

Digital manufacturing: The revolution will be virtualized

– Few manufacturers are responding to opportunities and threats presented by the digital revolution in a comprehensive, coordinated... way. Learn how and why manufacturing industries require a digital transformation.
Article

Changing change management

– Research tells us that most change efforts fail. Yet change methodologies are stuck in a predigital era. It’s high time... to start catching up.
Article

Putting digital process innovation at the center of organizational change

– When a merger is announced, the IT organization has a unique opportunity to help the company reimagine its technology landscape... and clarify its digitization strategy.
Article

What ‘digital’ really means

– Everyone wants to go digital. The first step is truly understanding what that means.
Article

How digital marketing operations can transform business

– Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what... customers expect and what they get.
Book Excerpt - McKinsey Quarterly

Repelling the cyberattackers

– Organizations must build digital resilience to protect their most valuable information assets.
Article

Want to become agile? Learn from your IT team

– IT teams have spent decades adjusting to the rapid evolution of hardware and software. Here’s how to benefit from that experience.
Article - McKinsey Quarterly

Raising your Digital Quotient

– Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize... the strategy that’s right for you.
Article - McKinsey Quarterly

An executive’s guide to machine learning

– It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Interview

Learning from Google’s digital culture

– What can traditional organizations learn from digital natives? In this interview, Google’s VP of US sales and operations... explains how the company’s culture developed and continues to be nurtured.
Interview

What it takes to build your Digital Quotient

– When it comes to transitioning to digital, what differentiates success from struggle? In this interview, the leader of McKinsey’s... Digital Quotient initiative provides some answers.
Article

Finding the speed to innovate

– Companies can test and launch digital products and services faster, and at lower cost, by integrating their product development... and IT operations, also known as DevOps.

Related articles

Article - McKinsey Quarterly

Strategic principles for competing in the digital age

– Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical... decisions CEOs must make to address the strategic challenge posed by the digital revolution.
Article

The seven traits of effective digital enterprises

– To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses.... Here are seven traits that successful digital enterprises share.
Interview

Digital strategy

– Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners... think and what companies can do to compete.