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About Chris

Chris helps major institutions undergo strategic transformations to navigate major shifts in their environment. He connects high-level conceptual thinking to practical shop-floor improvements. His client experience spans retail, mining, media, apparel, food and beverage, rail, and telecommunications. He developed McKinsey’s “Ten Timeless Tests of Strategy.”

He has deep expertise in retail, covering grocery, discount department stores, specialty apparel, hardware, and consumer electronics. He has driven major strategic repositioning in six retail banners, and has extensive experience in commercial execution, from consumer positioning to vendor negotiations, deploying data and analytics to get real results. Outside of retail, Chris has over a decade experience in mining, helping his clients navigate the China resources boom. Recently, Chris has also helped a print media client radically change its business model to adapt to its new environment—and remain a sustainable and healthy company.

Chris is the global leader of our work in Business Unit Strategy, where he spearheads the development and modernization of McKinsey’s tools and capabilities for strategy development. His widely-read research includes “The Ten Timeless Tests of Strategy” and “The Strategy Method.” He has conducted workshops with hundreds of strategy teams from around the globe, applying the Ten Tests to their strategies. Chris is also joint lead faculty of the strategy program in the McKinsey Academy, an online executive education initiative launched recently.

Outside of his client work, Chris has contributed influential thinking toward making Australia’s economy better, including a McKinsey Global Institute study on productivity in Australia and a report with the Business Council of Australia on competitiveness.


The art of strategy,” McKinsey Quarterly, October 2013

Published work

Compete to prosper: Improving Australia’s global competitiveness” (PDF–2.8 MB), McKinsey & Company, July 2014

Mastering the building blocks of strategy,” McKinsey Quarterly, October 2013

Are you beating the market?,” McKinsey Quarterly, October 2013

The strategic yardstick you can't afford to ignore,” McKinsey Quarterly, October 2013

Beyond the boom: Australia's productivity imperative,” McKinsey Global Institute, August 2012

Managing the strategy journey,” McKinsey Quarterly, July 2012

Have you tested your strategy lately?,” McKinsey Quarterly, January 2011

London School of Economics MSc in Economics with distinction
New South Wales (Sydney) Commerce degree (Finance, class 1 honors)
New South Wales (Sydney) Science degree (Mathematics)

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