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About Jacques

Jacques Bughin is a senior partner at McKinsey and a director of the McKinsey Global Institute, McKinsey’s business and economics research arm, and one of its three global co-leaders. He is also a leader in McKinsey’s Media and Entertainment, Corporate Finance, and Strategy Practices and co-leads the Digital Economy Initiative, a recently launched McKinsey knowledge program.

Since joining the firm in 1992, he has been based in Amsterdam, London, Montreal, New York, and Toronto, working primarily with media, telecom, online services, health care, fintech, travel and logistics companies on a variety of issues, including marketing and sales, digital strategy, productivity, business technology, leadership, and organization.

He has co-authored numerous publications, including McKinsey Global Institute reports on globalization, Internet of Things, Big Data, and social technologies and numerous articles in the McKinsey Quarterly as well as academic journals on industrial economics, organization, digitization of firms, and corporate finance. His research has been published in leading international media.

Jacques is a frequent speaker at conferences and universities worldwide on a range of economic and technology trends. He is a fellow at the Aspen Institute, ECORE, a think tank on economic policy in Belgium, and at KUL University. He co-leads the McKinsey Advisory Board on media management at INSEAD.

Published work

How social tools can reshape the organization,” McKinsey Global Institute, May 2016

Five priorities for competing in an era of digital globalization,” McKinsey Quarterly, May 2016

The digital pressures weighing on telecoms,” McKinsey Quarterly, April 2016

Secular stagnation and low investment: Breaking the vicious cycle—a discussion paper,” McKinsey Global Institute, April 2016

Digital globalization: The new era of global flows,” McKinsey Global Institute, February 2016

Getting a sharper picture of social media’s influence,” McKinsey Quarterly, June 2015

Brand success in an era of Digital Darwinism,” McKinsey Quarterly, February 2015

Harnessing the power of shifting global flows,” McKinsey Quarterly, February 2015

Transforming the business through social tools,” McKinsey & Company, January 2015

Three ways companies can make co-creation pay off,” McKinsey & Company, December 2014

Global flows in a digital age,” McKinsey Global Institute, April 2014

The mobile Internet’s consumer dividend,” McKinsey Quarterly, February 2014

Organizing for change through social technologies: McKinsey Global Survey results,” McKinsey & Company, November 2013

Measuring the full impact of digital capital,” McKinsey Quarterly, July 2013

Ten IT-enabled business trends for the decade ahead,” McKinsey Quarterly, May 2013

Online and upcoming: The Internet's impact on India,” McKinsey, March 2013

Advertising in 2020: The demand for marketing on-demand,” Chief Marketing & Sales Officer Forum, March 2013

Capturing business value with social technologies,” McKinsey Quarterly, November 2012

Online and upcoming: The Internet's impact on aspiring countries,” McKinsey Global Institute, January 2012

The web’s €100 billion surplus,” McKinsey Quarterly, January 2011

Consumers driving the digital uptake: The economic value of online advertising-based services for consumers,” IAB Europe, September 2010

Managing media companies: Harnessing creative value, (with A. Aris), Wiley, 2010 (second edition)

Jacques has published many additional Quarterly articles and over 30 articles in leading international academic journals such as Management Science, the Review of Economics and Statistics, the Journal of Industrial Economics, and the Journal of the European Economic Association.

Past experience
Arthur Andersen Consultant 1987-1989
Université Catholique de Louvain (Belgium) PhD in economics, operation research & strategy
University of Namur (Belgium) Masters in economics, summa cum laude
University of Pennsylvania Masters in economics

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