McKinsey Japan

Back to Our work

Consumer Packaged Goods & Retail

McKinsey has over 30 years of experience serving Japanese companies in the consumer packaged goods and retail sectors. Specifically in consumer packaged goods, we have deep category experience helping producers of packaged and frozen food as well as beverages; skincare, cosmetics and consumer healthcare products; and household consumables.

We support local Japanese firms as well as foreign entrants and participants on a wide range of strategic and functional issues, including international growth strategies; go-to-market and channel strategies; branding, marketing and product launch; pricing and trade terms; and operational improvement such as those that affect the distribution and supply-chain areas.

In the retail sector we also serve leading Japanese and foreign clients across all formats. Recent work has focused on lowering costs, pricing and promotions, new format strategy, supply-chain effectiveness, multichannel and growth strategies, and operations.

For more information, visit our global Consumer Packaged Goods Practice and Retail Practice sites.

Featured insight


Here comes the modern Chinese consumer

March 2016—Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in what they’re buying and how they’re buying it.more

  • includes:
Changing times, shifting targets
article | McKinsey on Marketing & Sales

Changing times, shifting targets: Brands pivot to capture new sources of growth

November 2015—Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.

Japan’s cautious luxury resurgence
report | Consumer & Shopper Insights

Japan’s cautious luxury resurgence

50 percent of luxury brand CEOs in Japan say their sales outlook for 2014 is “significantly better” than 2013.

The new Japanese consumer
article | McKinsey Quarterly

The new Japanese consumer

The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.

For more retail and consumer packaged goods insights, visit the McKinsey Quarterly site.

Featured profiles

Paul McInerney

Paul McInerney

Senior Partner

Brings deep customer insight and marketing and sales experience to consumer businesses such as retailers, packaged goods and media companies, and financial services institutions.

Contact this office