McKinsey Japan

Case studies

Japanese skincare brand gets Latin America makeover

Japanese skin-care brand gets Latin America makeover

Consumer-products manufacturers face a paradox when entering global markets—to grow globally, they need to be more attuned than ever to local consumers.more

Maximizing new product revenue requires go-it-alone strategy in Japan

Maximizing new product revenue requires go-it-alone strategy in Japan

Pharmaceutical products are inherently personal, yet growth for pharmaceutical companies depends upon global expansion.more

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Reimagining Japan

Reimagining Japan

What does the future hold for Japan? Over 40 McKinsey professionals and outside experts provide insights in Reimagining Japan.

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