Hiroto serves healthcare and consumer goods companies and provides expertise in marketing strategy, new business and product launches, and transformations including organization redesign and change management.
His engagements in the pharmaceutical industry included creating new business models, such as leveraging new technology to reach customers, and supporting multinationals and Japanese pharma companies in developing and implementing the pre-launch planning, in particular market expansion programs (e.g., patient identification, collaboration with policy makers). He also drives organizational reforms globally and locally both in helping Japanese healthcare companies become global and multinationals’ subsidiaries expand for further growth in Japan. Beyond the pharmaceutical industry, Hiroto also helped regional governments develop plans to improve the diagnosis rate of selected therapeutic areas.
In the consumer goods space, Hiroto helped a Japanese company holistically rebuild their core product strategy from customer segmentation to brand development; he also helps companies to improve sales channel management, such as wholesaler management.
- Penn State University MA in Economics
- University of Tokyo BA in Law