Shared Mobility
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Shared Mobility

Back to Overview

Shared Mobility

We help leaders across all sectors relevant to the shared-mobility ecosystem develop a deeper understanding of the disruptions and how to capitalize the opportunities ahead.

Shared mobility has quickly reached a global market value exceeding $60 billion across China, Europe, and the United States. This rapid growth is expected to continue as self-driving taxis and shuttles become more common, bringing 20 percent annual growth through 2030.
While shared mobility is a newer trend, it has quickly shifted consumers’ preferences away from car ownership toward newer forms of transportation. As such, we expect it to become one of the most disruptive forces within the automotive ecosystem through 2030. We anticipate potential for new, more profitable opportunities for automakers, suppliers, technology companies, and mobility companies.

Projected impact

The shared-mobility market could evolve through two different paths: either transformative, where it becomes an entirely different market, or status quo, where it grows steadily in its current state through 2030. Automakers positioning themselves for the future must be prepared and determine how to benefit from a market that could go either way.

The transformative path could accelerate through cities’ supportive initiatives to introduce autonomous vehicles. This would enable companies to further monetize and provide for new use cases, such as wheelchair-bound passengers and parents traveling with children, through purpose-built vehicles. The status quo path would likely involve steady growth based on convenience and economics as companies offer cost-efficient alternatives to taxis and public transportation. We believe customer preference, regulation, and technology will determine which path comes to fruition.

Client impact examples

Client impact examples

Launching a global think tank for urban mobility

A ridesharing company sets out to reimagine urban smart mobility by bringing together and leveraging the right talent, partnerships, and data.

Finding new growth

A leading OEM used opportunities revealed from mobility disruptions to identify expansion strategies.

Cross-industry perspectives

Shared mobility will have a disruptive impact across multiple sectors and industries. We have identified critical areas of focus for incumbents and new entrants in these particular sectors wanting to keep pace amid the changes ahead:

Automotive OEMs and suppliers

There will be new business models and changing ecosystems, new forms of cooperation and partnerships, and emerging competition from new entrants.

Travel, transport, and logistics

The cannibalization of core businesses (for example, taxis, car-rental companies) and introduction of last-mile delivery will take place.

Cities and governments

Partnership models, regulation, and the future of public and private transportation will evolve.

Technology

There will be an expansion of autonomous vehicles, shared fleets, platform technologies, and ownership of customer data.

Proprietary assets

Proprietary assets

Our research has helped us develop extensive insights and tools to address critical shared-mobility topics that include:

Go-to-market strategy for purpose-built-vehicles

Unique integration of design research and empathetic user research, quantitative consumer insights, and traditional strategic analytics, reveals and frames new opportunity spaces for automotive-experience innovation.

Shared-mobility strategy

Our Auto2030 model provides insights into how disruptive automotive trends will affect traditional OEMs and suppliers, potential new players, regulators, consumers, national car markets, and the automotive value chain. It helps clients define where to compete in the shared-mobility space.

Purpose-built vehicle design

State-of-the-art design capabilities from acquired design firm LUNAR can help determine product roadmaps for purpose-built vehicles by completely rethinking the design.

Software capabilities

Our ‘Startup and Investment Landscape Analysis’ tool assesses the software capabilities needed to compete in the shared mobility space (for example, platforms, fleet management) and defines a plan to fill the gaps.

Featured insights

Article - McKinsey Quarterly

Cracks in the ridesharing market—and how to fill them

– For all of its remarkable growth, ridesharing is still far from ubiquitous. To boost miles traveled, the industry will need new... solutions, including smarter design.
Article

The future(s) of mobility: How cities can benefit

– Autonomous vehicles, electric powertrains, vehicle sharing, and other advances are transforming urban mobility. Planning ahead... can help cities capture the benefits of the shift, from cleaner air to easier journeys.
Article

How shared mobility will change the automotive industry

– While sharing cars likely means slower growth of vehicle sales, it also suggests strong new opportunities for automakers, suppliers,... and many more mobility players.

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