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Defining a mission and desired outcomes, setting performance standards, sharing results, and instilling accountability for results.
 |  | | A Standard for Relief |  | The McKinsey Quarterly Anthology, A New Era for Nonprofits (2001) Relief organizations have a mission close to home: improving their own efficiency and accountability. | Read more on the McKinsey Quarterly site |
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 |  | | Reinventing Philanthropy |  | The McKinsey Quarterly Anthology, A New Era for Nonprofits (2001) A second revolution in American philanthropy is under way. But if it is to transform the nonprofit sector, donors will have to make better-informed decisions. | Read more on the McKinsey Quarterly site |
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 |  | | For Charities, Performance is the New Ethic |  | Leader to Leader Fall, 2001 Our society increasingly relies on the work of the vital and growing nonprofit sector. Yet funders generally perceive nonprofits in a very unbusiness-like way. | Launch this report (PDF - 14.8 KB) |
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 |  | | Not-for-Profit Management: The Gift That Keeps Giving |  | The McKinsey Quarterly Anthology, A New Era for Nonprofits (2001) Nonprofit organizations should focus on building a lasting organization and on developing effective performance metrics. To do so, donors must change their approach to philanthropy. | Read more on the McKinsey Quarterly site |
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 |  | | Measuring What Matters in Nonprofits |  | The McKinsey Quarterly Anthology, A New Era for Nonprofits (2001) Every nonprofit organization should measure its progress in fulfilling its mission, its success in mobilizing its resources, and its dedication to ensuring its staff's effectiveness. | Read more on the McKinsey Quarterly site |
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|  |  | How is McKinsey SSO helping to address disease and poverty, while bolstering strategic giving? |  |
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