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The proliferation of Media & Entertainment products presents a series of dramatic new challenges such as new technologies, copyright issues, and rising talent costs. How CEOs meet these challenges will determine whether their businesses fail or succeed.
Read full executive insight 
 |  | | What Consumers Want from Online News | | The McKinsey Quarterly, August 2007
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.
| | Read more on the McKinsey Quarterly site |
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| | | How Companies Can Make the Most of User-generated Content | | The McKinsey Quarterly, August 2007
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality of contributions of a small core of enthusiasts.
| | Read more on the McKinsey Quarterly site |
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| | | Understanding Europe's Market for Mobile TV | | The McKinsey Quarterly, April 2006
A survey of European consumers finds that offering more free-to-air content and lowering fees for subscriptions and handsets could significantly influence demand for mobile TV. | | Read more on the McKinsey Quarterly site |
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