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The proliferation of Media & Entertainment products presents a series of dramatic new challenges such as new technologies, copyright issues, and rising talent costs. How CEOs meet these challenges will determine whether their businesses fail or succeed.
Read full executive insight 
 |  | | How poor metrics undermine digital marketing | | The McKinsey Quarterly, October 2008
The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.
| | Read more on the McKinsey Quarterly site |
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| | | Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird | | The McKinsey Quarterly, April 2008
What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot. | | Read more on the McKinsey Quarterly site |
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| | | What Consumers Want from Online News | | The McKinsey Quarterly, August 2007
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.
| | Read more on the McKinsey Quarterly site |
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| | | How Companies Can Make the Most of User-generated Content | | The McKinsey Quarterly, August 2007
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality of contributions of a small core of enthusiasts.
| | Read more on the McKinsey Quarterly site |
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