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With companies under relentless pressure to grow earnings, executives can turn to marketing to address the challenge. But to unlock the full potential, marketing needs to be more tightly integrated into the main strategies, functions, and processes of the business.
Read full executive insight 
 |  | | How the recession has changed U.S. consumer behavior | | McKinsey Quarterly, December 2009
Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them.
| | Read more on McKinsey Quarterly site |
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| | | Consumer electronics gets back to basics | | McKinsey Quarterly, October 2009
Most people don’t use advanced—and expensive—new features. There may be a better way for companies and consumers alike.
| | Read more on McKinsey Quarterly site |
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| | | The promise of multichannel retailing | | McKinsey Quarterly, October 2009
In a year of doom and gloom for retailers, the continued emergence of online sales has been a bright spot. Why then do so few companies get true multichannel retailing right?
| | Read more on McKinsey Quarterly site |
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| | | Mastering sales force integration in a merger | | McKinsey Quarterly, October 2009
Companies can seize the opportunity in mergers by involving employees and customers in the integration process, retaining critical staff, generating momentum by quickly winning key accounts, and serving the right customers in the right way.
| | Read more on McKinsey Quarterly site |
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| | | Think regionally, act locally: Four steps to reaching the Asian consumer | | McKinsey Quarterly, September 2009
The most successful global consumer enterprises are radically reshaping their organizations and business models to suit the region’s rapidly evolving high-growth markets.
| | Read more on McKinsey Quarterly site |
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| | | Understanding China’s wealthy | | McKinsey Quarterly, July 2009
China will soon be home to the world’s fourth-largest population of wealthy households. Companies that hope to reach them must understand how they differ from their counterparts elsewhere, from other Chinese consumers, and from one another. | | Read more on McKinsey Quarterly site |
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| | | The consumer decision journey | | McKinsey Quarterly, June 2009
Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. | | Read more on McKinsey Quarterly site |
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| | | Make way for the U-Boomers | | Forbes.com, April 03, 2008
With big appetites and small wallets, some 24 million Americans are still a huge market.
| Read more on the Forbes site |
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| | | Power Brands: Measuring, Making and Managing Brand Success | | Hajo Riesenbeck and Dr. Jesko Perrey, 2007
In this book, marketing experts Hajo Riesenbeck and Jesko Perrey of McKinsey present a thorough and proven approach to harnessing the power of brands more deliberately and successfully. | | Read more |
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