“Asia’s banking industry is an industry in transition. In the midst of this transition comes this important book, with the key message that there are considerable profits to be made in banking in Asia, if managers acquire a profit mindset. Contained in this book is the wisdom that McKinsey consultants have been sharing with leading banks in Asia, now available to a general readership.

This book should also be essential reading for policy-makers throughout Asia. The volume does a great service by clearly explaining the fundamental economic and demographic shifts underway in the region, and their impact on the banking sector. Policy-makers who do not heed the trends outlined in this book risk undermining the ability of local financial institutions to adapt to change, restricting the flow of capital to the most dynamic sectors of the economy and impeding growth.”
David K.P. Li, Chairman and Chief Executive Officer, Bank of East Asia


“Asia remains a complex market where only the most deeply rooted or most specialized financial institutions can build attractive and sustainable franchises. Acquiring a Profit Mindset provides a compelling, and not often found, fact-based assessment of the exciting opportunities and challenges that lie ahead in Asian banking.”
Mervyn Davies, Chief Executive Officer, Standard Chartered Bank


“With details on the complementary roles played by the public and private sectors to overcome the 1997-1998 financial crisis in Korea, this book provides invaluable lessons to other markets facing similar problems. Furthermore, by emphasizing the importance of private sector leadership, the book raises the awareness of business leaders in Korea’s financial sector to the critical roles that they can play to complete the change journey that began in 1998.”
Duk-Hoon Lee, Chairman and Chief Executive Officer, Woori Bank


“A profit mindset is fundamental to the revival of not only the Japanese banking industry, but also the whole economy. This book highlights the key elements of the formula for future success in Asia:

	Shift from seeking stability to welcoming discontinuity
	“Shrink to grow” by shifting management resources away from corporate customers to retail customers and SMEs
	Shift from a ‘do-everything’ approach to greater specialization and customer-centric practices”

Masamoto Yashiro, Chairman & President, Shinsei Bank