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The Chemicals Practice works with clients on a variety of issues covering all aspects of the business system. Our expertise covers corporate and business unit strategy, organization/PMM, growth, innovation, industry structure management, performance management, and all aspects of operational improvement (e.g., lean transformation, sales and marketing programs, procurement/SCM, IT, site management).  Due to our experience, size, and global reach, we are especially well equipped to help our clients conduct complex, transformational programs that fundamentally shape the course of a company.

In terms of industry segments, our experience spans across petrochemicals, basic and commodity chemicals such as ammonia, chlorine, styrene, and ethylene; agrochemicals for crop protection and fertilizers; polymers such as plastics, and biopolymers; specialty and formulated chemicals such as pharmaceutical and food ingredients, electronic chemicals, water treatment, and flavors and fragrances; and advanced materials such as laminates, opto-electronics, composites, and ceramics. In the last five years, McKinsey's Chemicals Practice has conducted more than 800 engagements in the chemical industry, serving the global leaders as well as mid-sized companies and start-up's e.g. in biotechnology or in fine chemicals. The practice also supports allied industries such as synthetic fibers, cement, and rubber.

McKinsey's Chemicals Practice sustains a truly global network of chemical experts and practitioners with more that 140 firm members involved in client projects at any one time.  We additionally invest heavily in developing state-of-the-art knowledge to make our clients more successful.

Strategy

Evaluate portfolio restructuring options and formulate a unique strategic direction that increases asset utilization and leverages business and product portfolios. Use growth and financial-restructuring levers to help improve stagnant stock prices.

Profitable Growth

Business unit and corporate growth strategy.  Identify growth opportunities, select arenas to participate in, and determine execution plans that build sustainable competitive advantage in targeted arenas.
New business building.  Design corporate growth programs; develop and screen new business concepts; develop e-commerce and B2B models; incubate, launch, and grow new chemical, material, and service ventures.
Sales and marketing innovation.  Support varies by the specific innovation opportunity, but can include the following: designing, developing, and implementing e-sales and marketing programs to generate sales and gain new customers; capturing alliance or postmerger benefits through reconfiguration and alignment of logistics, sales, and marketing activities; enhancing client pricing, customer-relationship management, channel management, branding, and marketing skills; and developing global channel and product-market strategies.
Operations Improvement

Implement programs to improve skills in core production, supply chain, and purchasing functions; identify and capture profit-improvement potential within the supply chain by improving operations, optimizing the manufacturing logistics network, reducing the complexity of raw-material sourcing, and strengthening the value-added role of purchasing.

Organizational Design

Organizational structure and performance ethic.  Help improve performance through alignment of clients' organizational structure, core processes, and cultural performance ethic with its strategy, capability, and skill requirements.
Mergers, acquisitions, alliances, and corporate finance.  Increase shareholder value through reconfiguration of corporate boundaries and industry structure; negotiation of strategic merger, acquisitions, and alliances; repositioning of assets; and realignment of corporate financial structure.
Postmerger management facilitation.  Design and help execute the acquisition/integration process to allow a smooth ownership transition without disruption of manufacturing. Support includes the cultural and structural integration of merger partners, as well as capture of revenue and cost synergies.
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