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The Chemicals Practice works with clients on a variety of issues covering all aspects of the business system. Our expertise covers corporate and business unit strategy, organization/PMM, growth, innovation, industry structure management, performance management, and all aspects of operational improvement (e.g., lean transformation, sales and marketing programs, procurement/SCM, IT, site management). Due to our experience, size, and global reach, we are especially well equipped to help our clients conduct complex, transformational programs that fundamentally shape the course of a company.
In terms of industry segments, our experience spans across petrochemicals, basic and commodity chemicals such as ammonia, chlorine, styrene, and ethylene; agrochemicals for crop protection and fertilizers; polymers such as plastics, and biopolymers; specialty and formulated chemicals such as pharmaceutical and food ingredients, electronic chemicals, water treatment, and flavors and fragrances; and advanced materials such as laminates, opto-electronics, composites, and ceramics. In the last five years, McKinsey's Chemicals Practice has conducted more than 800 engagements in the chemical industry, serving the global leaders as well as mid-sized companies and start-up's e.g. in biotechnology or in fine chemicals. The practice also supports allied industries such as synthetic fibers, cement, and rubber.
McKinsey's Chemicals Practice sustains a truly global network of chemical experts and practitioners with more that 140 firm members involved in client projects at any one time. We additionally invest heavily in developing state-of-the-art knowledge to make our clients more successful.
Strategy

Evaluate portfolio restructuring options and formulate a unique strategic direction that increases asset utilization and leverages business and product portfolios. Use growth and financial-restructuring levers to help improve stagnant stock prices.
Profitable Growth

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Business unit and corporate growth strategy. Identify growth opportunities, select arenas to participate in, and determine execution plans that build sustainable competitive advantage in targeted arenas.
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New business building. Design corporate growth programs; develop and screen new business concepts; develop e-commerce and B2B models; incubate, launch, and grow new chemical, material, and service ventures.
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Sales and marketing innovation. Support varies by the specific innovation opportunity, but can include the following: designing, developing, and implementing e-sales and marketing programs to generate sales and gain new customers; capturing alliance or postmerger benefits through reconfiguration and alignment of logistics, sales, and marketing activities; enhancing client pricing, customer-relationship management, channel management, branding, and marketing skills; and developing global channel and product-market strategies.
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Operations Improvement

Implement programs to improve skills in core production, supply chain, and purchasing functions; identify and capture profit-improvement potential within the supply chain by improving operations, optimizing the manufacturing logistics network, reducing the complexity of raw-material sourcing, and strengthening the value-added role of purchasing.
Organizational Design

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Organizational structure and performance ethic. Help improve performance through alignment of clients' organizational structure, core processes, and cultural performance ethic with its strategy, capability, and skill requirements.
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Mergers, acquisitions, alliances, and corporate finance. Increase shareholder value through reconfiguration of corporate boundaries and industry structure; negotiation of strategic merger, acquisitions, and alliances; repositioning of assets; and realignment of corporate financial structure.
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Postmerger management facilitation. Design and help execute the acquisition/integration process to allow a smooth ownership transition without disruption of manufacturing. Support includes the cultural and structural integration of merger partners, as well as capture of revenue and cost synergies.
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