Shifting the supply axis: The road to 4G
by Ferry Grijpink, Michael Gryseels, and Alexandre Menard
June 2011
Revenues from mobile broadband services are expected to double over the next five years, but operators face challenges in capturing this value. They need to resolve the substantial capacity constraints, while overcoming profitability issues in their current pricing structures. Although the telecommunications market in Western Europe has begun to stagnate after decades of growth, mobile data (including mobile broadband and smartphones), is seeing huge expansion.
Research reveals staggering but realistic growth expectations in mobile data with revenues doubling between now and 2014, even in the most mature markets. Even though mobile broadband, smartphone penetration, and data usage vary across countries, a common conundrum remains: no operator has yet managed to shift business models to monetize mobile data consistently across their customer base. On the contrary, many already face profitability challenges, particularly in covering network costs. What is the key to mastering this new mobile data wave of huge proportions?
Download this article to find out more.
This article was first published in RECALL No. 15. To read more articles about Monetizing Data, please visit our Telecom, Media and High Tech Extranet and register for free access.
Read the full report (PDF–294 KB)