Telecommunications

Developing a fine-grained look at how digital consumers behave

July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more

Evolve or perish

January 2013—Digitization is a crucial process of interaction of consumers with brands, mandating companies to transform themselves quickly and effectively.

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A "New Deal": Driving investment in Europe's telecoms infrastructure

December 2012—In an age of competitive pressure and lower revenues, stakeholders will need to enter into a new pact that improves profitability, makes investment feasible, and increases the chances of attractive returns.

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Higher satisfaction at lower cost: Digitizing customer care

Does it make a difference whether telecoms players handle customer interactions online or via traditional channels? The answer may surprise you.

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Navigating industry turbulence: An interview with Erik Hoving, KPN Group

December 2012—Erik Hoving is the Chief Strategy, Innovation, and Technology Officer for the KPN Group. In this interview, he talks to Michael Gryseels about his perspectives on the challenges facing the TMT industry.

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India's Internet opportunity

December 2012—The country is on the verge of a huge expansion in Internet usage. If it manages its online engagement intelligently, GDP could soar.

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iConsumers: Life online

January 2013–New digital technologies are multiplying, changing consumer behavior and spending. McKinsey research explores the opportunities in digital marketing, detail the role digital and mobile tools play in the consumer's decision process, and review major global changes.

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Seizing the 4G opportunity

How can mobile operators ensure that massive investments in 4G networks pay off? By changing the rules and crafting spectrum auction and go-to-market strategies.

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Beyond cost cutting: How to make money in the data world

June 2012—Facing pressure from all sides, fixed and mobile operators need to look beyond cost cutting to safeguard and improve their topline performance.

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Choosing the right network technologies access mix

Fixed and mobile telecommunications operators are pragmatically melding different technologies in order to deliver the performance customers want at costs that make sense.

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The future of mobile messaging: Over-the-top

Matching a mobile messaging strategy to the risk level inherent in the market allows carriers to avoid mistiming as well as sacrificing revenues and/or competitive position.

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Crunch time: Using big data to boost telco marketing capabilities

Breakthroughs in data storage and crunching power can transform the mountains of telco subscriber data into a marketing goldmine.

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The social economy: Unlocking value and productivity through social technologies

July 2012—The most powerful applications of social technologies in the global economy are largely untapped. By fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers–high-skill knowledge workers, including managers and professionals–by 20 to 25 percent.more

Transforming learning through mEducation

mEducation is at a tipping point that may lead to a transformation of the education landscape, enabling better educational outcomes at scale.

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0.1 cent per MB: Ensuring future data profitability in emerging markets

Can mobile data players in emerging markets secure the full profit potential from their significant 3G network investments? Or will the rapid price erosion accompanied by traffic volume explosion necessarily result in lower return on investment?

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Digitally united: An interview with Sanjay Kapoor

The CEO of Bharti Airtel Ltd shares his perspective on the rise of digital in telecommunications and its implications for customers and mobile network operators in emerging markets. 

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Outlook—overcast and bright: How the cloud is transforming IT for SMBs

Cloud computing is set to have a uniquely profound effect on the way small and medium-sized businesses consume IT.

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Reshaping telco organization to meet the industry’s new challenges

This report examines the organizational challenges facing telcos today and tackles CEOs' most pressing questions.

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The future of M&A in telecom

An analysis of past telecom mergers and acquisitions provides new insights into where the industry is likely headed. 

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21 themes for 21st century telecom CTOs

Chief technology officers face a growing array of serious challenges as the new century unfolds. We highlight 21 of the most important issues that fixed and mobile CTOs should address. 

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B2B 2015: The future role of telcos in ICT markets

The convergence of telecoms and IT has opened the door for significant B2B activity in the ICT industry. Understanding the markets and the trends that shape them will help telcos take full advantage of the market share and revenue opportunities. 

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The 24-hour digital day: iConsumer 2010

June 2011—McKinsey’s deep and comprehensive survey considers how consumer behavior is changing in a dozen countries and across digital experiences. more

Capturing the promise of mobile banking in emerging markets

February 2010—Very poor people in emerging economies not only have a surprising degree of interest in financial services but also, when possible, use them enthusiastically.more

Creating competitive advantage with IT architecture: An interview with Shanghai Mobile’s CIO

December 2009—Xie Qin explains how he used service-oriented architecture to create a smarter, more efficient system.more

How new Internet standards will finally deliver a mobile revolution

April 2011—As the Web experience evolves, smartphones may soon live up to their name, and every business’s mobile strategy will grow in importance.more

Shifting the supply axis: The road to 4G

June 2011—Revenues from mobile broadband services are expected to double over the next five years, but operators face challenges in capturing this value. more

The US stimulus program: Improving broadband access

July 2009—The United States is behind many rich—and even not-so-rich—countries in broadband Internet access. The Obama administration aims to expand it.more