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Telecommunications

Featured case studies

Global mobile carrier improves ROI by gaining control of handset subsidy spend

Use of innovative marketing analytics provides insight to reduce subsidy costs by 10 percent.more

Implementing lean IT jumpstarts telecom transformation

Disciplined pricing and distribution spearhead marketing and market transformation more

Restructuring sales processes to relieve revenue and margin pressure

B2B sales excellence effort yields higher account values with smaller salesforce.more

Stopping a price war in mobile leads to revenue growth in an emerging market

Disciplined pricing and distribution spearhead marketing and market transformation more

Insights uncover untapped markets for handset manufacturer

Targeting the high-value segment in an underserved market and developing new brand strategy increases market share by 20 percent in one year for a mobile-phone manufacturing OEM.more

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