Both a geologist and an economist by training, Martin leads McKinsey’s work on water and waste. He helps clients mitigate the effects of water scarcity and capture hidden opportunities for ––cost reduction and growth.
In 2008, Martin led the formation of the 2030 Water Resources Group, a consortium comprising Nestlé, the International Finance Corporation (IFC), McKinsey, and a group of leading companies with an interest in promoting fact-based debate and solutions to the world’s water resource challenges.
Martin serves companies, governments, and financial institutions. Recent examples of his work include: creating an open-source internet resource on water productivity; helping the government of a Middle Eastern country develop a national water strategy; and working with a major petroleum company to develop sustainability strategies.
Martin was previously a leader in McKinsey's Travel, Infrastructure, & Logistics Practice. He worked with clients including logistics companies, shipping lines, ports, and other infrastructure operators.
Martin currently leads McKinsey's Munich office.
Martin is a member of Rotary International and plays an active role in various non-governmental organizations (NGOs).
“Measuring the real cost of water,” McKinsey Quarterly, March 2013
“Transforming water economies – action!,” McKinsey on Sustainability and Productivity, Summer 2012 (PDF–401 KB)
“Towards the circular economy,” Ellen MacArthur Foundation, 2012
Launch of the Water Resources Group report, C-SPAN, 2009
“Water security: The water-food-energy-climate nexus,” The World Economic Forum Water Initiative, Island Press, 2010
“Confronting South Africa’s water challenge,” McKinsey Quarterly, June 2010
“The business opportunity in water conservation,” McKinsey Quarterly, December 2009
“Charting our water future: Economic frameworks to inform decision-making,” 2030 Water Resources Group, 2009
|Technical University, Dresden
||PhD in business economics
|WHU/Otto Beisheim School of Management
||Masters in business economics
||BSc in geology and mineralogy